Introduction CASIO at BASELWORLD 2008

In 1974, CASIO Computer Co., Ltd. launched the "Casiotron," the world's first digital watch featuring a full auto calendar, thus establishing a completely new concept of value for wristwatches. In the years since, we have made full use of our innovative thinking and unique technologies to develop and market a long line of original watches with unprecedented functions and ingenious designs. By presenting the world with one unique, original CASIO brand after another, we have continued to lead the digital watch industry.

Some 70 CASIO watch models representing the theme of "Moving Time Forward: Evolution of the Concept of Time and Watches" were on display at BASELWORLD 2008. Each combines a unique movement applying advanced electronic technologies with an original design that supports these technologies to express the possibilities for new user benefits CASIO watches have created.

About BASELWORLD The world's premier international watch and jewellery exhibition, BASELWORLD is held each spring in Basel, Switzerland. Virtually all the world's leading watchmakers gather to introduce their latest products at this show, with its history and tradition dating back to 1917, on which the eyes of the whole world are focused. Every year over 2,100 exhibitors from some 40 different countries participates in the event, which attracts upward of 100,000 visitors, including buyers and members of the press.