CASIO consistently creates new sources of excitement and pleasure by applying its unique "0 to 1" ("something from nothing") product-manufacturing concept. We unveiled the latest fruits of our unceasing pursuit of new added value for wristwatches in an exhibit presented at BASELWORLD 2011 in Basel, Switzerland, from March 24 through 31, 2011.

The theme of this year's exhibit, which marked our fourth consecutive year of participation in the show, was "Faces Inspired by Electronics." It presented many new challenges taken up by CASIO, which has continuously accelerated the speed of timepiece evolution with creative thinking and cutting-edge electronic technologies. The exhibit focused on the latest innovations in display technologies realized through our product development from the user's perspective as well as on our highly individualistic brands.

What Is BASELWORLD?

Held each spring in Basel, Switzerland, BASELWORLD is the world's largest and most prestigious watch and jewellery fair, with a history dating back nearly a century to 1917. Booths operated by some 2,000 brands from countries and regions around the world attract upwards of 100,000 visitors, including large numbers of buyers and members of the press. The world's leading watchmakers employ the fair to unveil their latest products as well as BASELWORLD limited edition models, informing the world of the trends for the coming year.