We constructed a pavilion divided into four booths to present the respective worldviews of each of the four brands on display. The booths were connected by tunnels to set off the different spatial presentations adopted for the individual brands. We welcomed visitors by stimulating new expectations and inviting them to move from one brand space to the next.
The Technology Entrance with a G-SHOCK object
The use of tunnels to connect the four brand booths enabled us to establish a different perspective in each display area.
The Philosophy Corner introducing CASIO's watch philosophy
Promotional videos shown here communicated our stance toward watchmaking.
Interior design making effective use of G-SHOCK's black and red brand colours
The solid booth construction underscored the brand's "tough watch" perspective.
The EDIFICE booth with unifying colours expressing the theme of Speed & Intelligence
The stylishly elegant interior design enhanced awareness of CASIO's advanced chronographs.
The OCEANUS booth incorporating wood panelling with sophisticated dark brown coordination
This booth conveyed a sporty, active image appealing to mature users with an interest in lifestyle design.
The PRO TREK booth with an interior design based on the moss green brand colour
The resulting atmosphere recalling the Great Outdoors was perfectly suited to this professional outdoor gear.
