CASIO's unique designs are born from the application of advanced technologies and the pursuit of superior operability and practicality. The intelligence of CASIO's unique technologies and the functional beauty they engender embody the CASIO brand identity.
G-SHOCK's shock-resistant structure originated with an engineer's brief calling for "creation of an unbreakable watch." The structure is designed based on precise calculations of every detail to attain the ultimate degree of strength. The rugged form and robust style were arrived at by trimming away all waste. Every aspect was created with an insistence on shock resistance.
Colour variations and metal materials are employed in the design to distinguish the advanced, complex functions clearly. An LED illuminator is added, moreover, to ensure night-time visibility.
CASIO leads the way in technologies, such as our 5-Motor Drive multiple chronograph operation system, our radio-wave reception function that can be used worldwide and our Tough Solar power system that operates various functions with energy derived from a limited light source. Even while installing these advanced technologies, moreover, we pursue unstinting efforts to ensure the beauty and sophisticated styling of our timepieces.
Our utilitarian designs with their excellent operability realise the capabilities of CASIO's unique sensor technologies to the full, even in the most severe outdoor environments. We provide them with clear, high-visibility LCDs, large, easy-to-push dedicated buttons and other ergonomic features to make them highly practical tools.
Every CASIO outdoor watch features an ingenious functional beauty that contributes to our products' reputation as genuine outdoor gear.
