Dialogue with customers
Casio is creating new value by not only providing products, but also maintaining a dialogue with customers. As part of this effort, the company creates various opportunities for customers to experience the concepts behind Casio products and learn how to use them.
Experience-based events to promote shared awareness: SHOCK THE WORLD
SHOCK THE WORLD is a global promotional campaign that conveys the G-SHOCK brand worldview, along with its essential feature of toughness. Since the first event in New York in 2008, events have been held in a total of 69 cities around the world (as of June 2015). The initiative is designed to allow G-SHOCK fans to enjoy the product’s appeal through a full sensory experience.
Raising the profile of the Casio brand at international trade shows
Every year, Casio participates in exhibitions attended by the world’s leading companies. Held annually in Las Vegas, the International Consumer Electronics Show (CES) is one of the largest events of its kind anywhere. Baselworld is a watch and jewelry fair held in Switzerland which attracts media and buyers from all over the world. By participating in these and other events, Casio is distributing its latest information globally.