Continuing to deliver new possibilities with products that surpass expectations
We believe that people have limitless potential, thinking and engaging in highly intellectual and creative activities based on knowledge gained by observing, sensing, and learning. Through this process, humanity has kept exploring new fields and areas of science and culture, making progress in leaps and bounds.
Inventions such as calculators, watches, electronic musical instruments, electronic dictionaries, and digital cameras have made it easy for anyone to use information such as numbers, language, time, and music in everyday life. At Casio, we see it as our mission to invent new products that support human intellectual and creative activities, which will, in turn, drive social progress around the world.
In our view, there are countless products in our world just waiting to be invented, each of which would fill a real need. Casio’s job is to create the products of tomorrow that will one day be everywhere, that will make everyone wonder, “How did we ever do without that before?” That is why we value out-of-the-box creativity above all in our product development, or what we call “creating something from nothing.” At Casio, we aim to provide the world with completely new value.
Products and services only have inherent value when there are people to use them, thus we must never forget to ask in what ways they can benefit users. The people who use and enjoy our products support Casio not simply because the products deliver essential features, but because they are easy to use, reliable, well-designed, and reflect a world view. We will continue to deliver products that stand behind these treasured values that we share with users—products that offer fresh ideas to fit a changing world and can make our lives better.
The greatest contribution we can make as a manufacturer is to deliver new possibilities to users, so that they can experience something completely new. At Casio, we will continue to create culture together with users, aiming to grow and develop together.