With lightweight portability and a rotating lens, this camera featured a color LCD monitor to allow users to check their photos on the spot and erase any they did not like. Pictures could also be downloaded to a PC and saved, and the price was also lower than ever before. Powered by unique concept, the QV-10 recorded explosive sales in spite of its relatively modest 250,000-pixel picture quality.
Until then, digital cameras were high-priced professional products used in the business of journalism. However, with the release of the QV-10 as the first product of its kind for the average consumer, the digital camera became a household word, and other companies quickly followed suit with their own products. In the Japanese camera market today, deliveries of digital cameras have surpassed those of film-based cameras.