Message from President

Going from “0” to “1”
Committed to both Corporate and Social Progress

Casio marked its 50th anniversary in June 2007. I would like to express my deepest gratitude to all who have supported us over the years.

Since the beginning, we have been dedicated to growing as society grows and to meeting people’s real needs. The greatest role that a manufacturer can play in society is to create completely original, innovative products, or what Casio calls going from “0” to “1.” We do it by identifying what consumers truly need, rather than following the comfortable dictates of conventional thinking. This enables us to go beyond mere customer satisfaction and astonish and inspire people with our products and services. The creation of totally original products starts new trends, contributes to culture, and revitalizes related industries. In this sense, Casio’s development innovation benefits of all of our stakeholders, including shareholders and society as a whole.

Casio’s commitment to shared corporate and social progress is expressed by our corporate creed of “Creativity and Contribution.”

True to this creed, Casio strives to fulfill its responsibilities as a good corporate citizen by minimizing its environmental impact, developing products that are more and more compact, lightweight, and energy efficient. We also practice sound management by complying with all relevant laws and regulations, as well as ethical standards, in order to support the proper functioning of society.

Constant forward progress is an essential part of Casio’s identity. By developing digital technologies with limitless possibilities, and continually advancing into new fields, we are both spurring social progress and growing as a company. As we mark our 50th year, all Casio employees have dedicated themselves to re-inventing Casio from “0” in order to create even greater contributions to the world.

Kazuo Kashio, President

Corporate

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