Casio Establishes New Subsidiary to Expand Sales in Latin America

Casio Establishes New Subsidiary to Expand Sales in Latin America Casio Latin America Established in Miami, US

TOKYO, October 31, 2006 -- Casio Computer Co., Ltd., announced today the establishment of Casio Latin America, Inc., a new subsidiary in Miami, Florida, in the United States. The new company, whose mission is to expand Casio’s sales in Latin America, will begin operations on November 1, 2006. The new company will strengthen Casio’s marketing activities in the countries of Latin America where future growth is expected and will market digital cameras and electronic musical instruments to that region in an effort to further increase sales. The Latin American digital camera market continues to grow at an annual rate of 20% to 30%. More than five million cameras are expected to be sold in the region in 2007. The electronic musical instrument market is also expected to grow because of the strong musical inclination of the Latin American population. Miami serves as a gateway to the countries of Latin America, and is known to be an important financial distribution center for Latin American businesses. By conducting operations from Miami, which offers easy access in terms of both time zone and distance, Casio can further cultivate the Latin American market and promote the permeation of the Casio brand in that region. Overview of the New Company Name Casio Latin America, Inc. Location Miami, Florida, US Business to commence November 1, 2006 President and CEO Masakazu Hirano Capital structure US$900,000 (100% supplied by Casio Holdings, Inc.) Number of employees 5 Business Sales and marketing of digital cameras, electronic musical instruments About CASIO COMPUTER CO., LTD. Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The Casio Group employs more than 10,000 people worldwide, shipping over 100 million products per year, with net sales of 580 billion yen (approx US$4,959 million) in the fiscal year ended March 2006. News and product information from Casio is available at http://world.casio.com/ Casio Latin America, Inc. Suite 207, Airport Corporate Center, 7300 Corporate Center Drive, Miami, Florida 33126, U.S.A. Phone: 1-(305)436-6673 Fax: 1-(305)436-7973

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