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CASIO Mobile Phones Hit North American Market

CASIO Mobile Phones Hit North American Market
Verizon Wireless Markets New
Water/Shock-Resistant G’zOne Camera Phone
Tokyo, October 23, 2006 — Casio Hitachi Mobile Communications Co., Ltd. (Casio Hitachi MC) and its parent company, Casio Computer Co., Ltd. announced today that they have entered the North American mobile phone market with the new G’zOne TYPE-V, a mobile phone with superior water/shock-resistance. Casio Hitachi MC, the developer of the new phone, began supplying phones to Verizon Wireless.

Casio’s success with mobile phones began with the February 2000 Japan release of the water/shock-resistant G’zOne model. In July 2003, the company introduced a camera-equipped mobile phone in South Korea, in a partnership with the South Korean company, LG TeleCom. Then, in April 2004, it established Casio Hitachi MC, a joint venture with Hitachi, Ltd., to leverage the two firms’ powerful proprietary technologies to develop and deliver user-friendly products with world-leading functionality.

The new G’zOne TYPE-V from Casio Hitachi MC is the masterpiece of the series. Based on the company's popular water/shock-resistant G’zOne mobile phones — which boast a proven track record in Japan and South Korea — the G’zOne TYPE-V has passed the toughest tests and complies with several US military standards. The phones are being marketed by Verizon Wireless in the United States. With this step, Casio and Casio Hitachi MC have arrived in earnest on the global mobile phone market.

The US mobile phone market has about 180 million subscribers.* Verizon Wireless, which has adopted the CDMA system, is one of the largest mobile phone operators in the country, with 54.8 million subscribers.
*Estimate by Casio Hitachi MC
Main Specifications of G’zOne TYPE-V
Transmission system CDMA2000 1X EV-DO, 800 MHz/1900 MHz-band compatible
Construction Water resistance equivalent to IPX7, shock resistant, dust proof, vibration proof, humidity resistant, salt fog resistant, and resistant to solar radiation conforming to MIL-STD-810F
*These specifications in no way guarantee that the product will remain free of damage or malfunctions.
Main features Camera function: Effective 2.0-megapixel camera with still photo and video capture and an LED light
Clock function: Time display, stopwatch, timer, and alarm.
Supported services: V CAST (video on demand) and VZ Navigator (navigation)
Memory FLASH/RAM: 128 MB/64 MB, Address book: Up to 500 entries
Displays Main: 2.2-inch QVGA color TFT LCD (240 x 320 pixels)
Sub: 1.3-inch monochrome LCD (100 x 100 pixels)
Battery life Continuous standby time: About 400 hours
Continuous call time: About 192 minutes
Dimensions/weight 52 (W) x 104 (H) x 29 (D) mm, 151 g (when folded shut and battery installed)
About Casio Computer Co., Ltd.
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Casio was established in 1957 when the Kashio brothers, Tadao, Toshio, Kazuo, and Yukio created and successfully mass-produced the world’s first purely electric, small-sized calculator. Since then, Casio has strived to realize its corporate creed of “creativity and contribution” by employing cutting-edge digital technology acquired through the development of the calculator to create innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, mobile phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. Based on circuit design and high-density mounting technology expertise, Casio’s strength lies in lightweight, miniature, and portable digital equipment, continually bringing forth a wealth of imaginative products. Globally, the Casio Group employs over 10,000 people, shipping more than 100 million products per year worldwide. Net sales for the fiscal year ended March 2006 were 580 billion yen (approximately US$4,959 million).
About Casio Hitachi Mobile Communications Co., Ltd.
Casio Hitachi Mobile Communications Co., Ltd. was established on April 1, 2004 as a joint venture between Casio Computer Co., Ltd. and Hitachi, Ltd. The company brings together the many highly competitive technological assets possessed by Casio and Hitachi to provide customers with highly innovative and reliable mobile phone products packed with cutting-edge technologies. The firm’s operations have been streamlined and integrated for maximum focus on its core competencies, faster and more efficient development, and a robust production system. Casio Hitachi Mobile Communications is well positioned to take advantage of the accelerating growth of the mobile phone market, leading the way with innovative products. In Japan, Casio Hitachi Mobile Communications produces mobile handsets that are supplied to KDDI's au mobile service under the Casio and Hitachi brands.