Environmental Communication
Casio understands the importance of communicating with all of its stakeholders about environmental issues.
Elementary school students visit the Hachioji R&D Center
Students during a tour of the Hachioji R&D Center
Casio employees visit a school to teach about the environment
The Hachioji R&D Center at Casio Computer Co., Ltd., in Japan has developed an educational program for elementary school students. In August 2007, it began to offer learning opportunities that included site tours and school visit programs.
The Hachioji R&D Center, where the program is conducted, is one of the most advanced environmentally friendly buildings in the Casio Group. Visitors can see the actual facilities the company is using to reduce its environmental impact. They can learn about what they can do at home to help the environment and how these efforts help reduce CO2 emissions.
Adopting tulips and Ohga lotus plants
Photos provided by Industrial Revitalization Promotion Office and Hamura Tourism Association, Hamura City
Hamura City, located in Tokyo, is promoting tulip cultivation as an effort to preserve fallow rice fields and to make effective use of rice fields after their crops have been harvested. Casio has been a foster-sponsor of these tulips since 2004. Every year, many tourists visit these tulip fields, the largest in the Kanto region. Since 2006, Casio has also been a foster-sponsor involved in the preservation and cultivation of Ohga lotus plants, an ancient form of lotus flower excavated from ruins dating back to ancient times (c. 400 BC~300 AD).
Exhibiting at Eco-Products 2010
Every year Casio exhibits at Eco-Products, the largest environmental trade show in Japan. Marking the show's 11th year, Eco-Products 2010 was held at Tokyo Big Sight from December 10 to 12. Over 800 companies and organizations set up booths to display their environmentally friendly products and services. The show attracted more than 180,000 visitors, the largest attendance to date.
Casio has exhibited each year since the show began, and in 2010 the Casio exhibit was based on the theme, “The Harmony of Technology and Ecology.” Divided into two zones, the exhibit presented Casio Green Star products and various other environmental initiatives taken by the Casio Group to build a more sustainable world. The “Blue Zone” featured the results of Casio’s initiatives to address climate change, and the “Green Zone” highlighted Casio’s efforts to protect ecosystems, which are part of its biodiversity preservation initiative.
On the main stage of the exhibit, Casio’s environmental initiatives were described in a narrated video. Throughout the exhibit space, various displays with eye-catching copy pointed out all the environmentally friendly components in various Casio products. And of course, the ever-popular calculator assembly classes attracted many children, teens, and young adults.
As the Eco-Products trade show continues to grow in coming years, Casio will continue to be there to inform the public about its environmental activities and introduce its new environmental concepts and strategies.
Exhibit featured
“Blue” and “Green”
zones
Calculator
assembly class,
popular every year
Stage presentation
for young visitors
Working watches
encased in ice…
but is it real ice?
Digital cameras that
still work under water…
amazing!
Participation in CES
Every year, Casio exhibits at the Consumer Electronics Show in Las Vegas, the world's largest event of its kind.
This time, the show was held from January 6 to 9, 2011, and attracted 120,000 visitors, surpassing attendance the previous year. The show was an excellent opportunity for Casio to promote its innovative new products.
The environmental exhibit area of the Casio booth featured the company’s initiatives under two themes: “Save Energy” and “Preserve Ecosystems.” An intuitive panel display promoted Casio’s advantages, and exhibits featured Casio Green Star products, including digital cameras and watches, as well as eco-friendly digital camera packaging. The projector area of the booth highlighted Casio’s Green Slim Data Projectors, which are mercury and lead free since they use a hybrid light source that combines LED and laser technologies.
“Save Energy”
Going beyond initiatives
against climate change,
for the first time this year
the exhibit featured
Casio’s efforts to
protect ecosystems.
“Preserve Ecosystems”
Green Slim Data Projector
Supporting activities of the ICERC
Ever since the International Dolphin and Whale Conference was held in Japan in 1994, Casio's G-Shock and Baby-G brands have been working with the International Cetacean Education Research Center (ICERC) Japan*1 in supporting education and research activities involving dolphins and whales in Japan and around the world.
To convey the natural wonder and beauty of dolphins and whales to as many people as possible, Casio has produced watches imprinted with the "All as One" slogan and logo, and supports the activities of ICERC Japan.
- *1: ICERC Japan (International Cetacean Education Research Center)
- Go to website
Supporting the ICERC Ocean Environmental Classroom Project
Casio supports the ICERC Ocean Environmental Classroom Project. Support is provided for environmental lessons on dolphins, whales, and the sea, where people of all ages, children to adults, can have fun learning by seeing, touching, and creating things. Casio will continue to work to realize the sustainable coexistence of people, the ocean, and its dolphin and whale population.
Photo provided by ICERC Japan
