Envisioning a world no one has ever seen
"Necessity is not the mother of invention, invention is the mother of necessity." These are the words of one of Casio's founders. The people who created Casio were determined to "invent necessity"- to create products that met latent needs with groundbreaking capabilities no one had ever seen before. Ever since, Casio has been doing just that, bringing new discovery and delight to people around the world. This is Casio's way of building an even more prosperous, richly rewarding world.
Casio provides support for the intellectual creativity of human beings, aiming to make the future more fulfilling for people everywhere.
Promoting personal growth through learning
Curiosity about the unknown and the desire to gain knowledge are found in every human being. These are the aspirations that enable people to broaden their horizons and grow. Casio supports this kind of learning by providing products that are not only convenient and easy to use, but also promote intellectual curiosity in venues from school, to home, to business.
Supporting basic human activities
People are continually making plans and carrying them out with family, friends, and associates. One of the essentials of daily life is the information without which all this activity would not be possible. Casio supports these basic human activities with products that deliver accurate timekeeping as well as useful means of communication. These Casio products are daily necessities as people go about their lives, enjoy the outdoors and interact worldwide.
Empowering people to express their thoughts
Part of the culture that humanity has developed over the ages involves imagination and expressing thoughts using images. Among these forms of self-expression are words, music, painting and photography. Casio provides products that make it easy for people to express themselves, even without special skills. This is one of the ways in which Casio is helping to spread joy and excitement to people.
Supporting business management and efficiency
Information is being used on the frontlines of business to increase operational efficiency and enable data-driven strategic management. By offering a variety of advanced solutions using its information devices, Casio helps clients get a detailed picture of frontline operations, making management decision-making faster and more responsive.