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Casio's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only Casio can.

Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of Casio's contribution to society-innovative products enhancing people's lives.

The Charter of Creativity

First Chapter. We will value creativity, and ensure that our products meet universal needs*.

Casio Common Commitment
We will strive to "ensure that our products meet universal needs" and this includes not only manufactured goods, but also services and support, and everything else that we do.
We will be idealistic in all of our work.
We will carry our work through to completion, with a strong determination to take on every challenge that comes our way.

Second Chapter. We will strive to be of service to society, providing customers with delight, happiness, and pleasure.

Casio Common Commitment
We will provide people with "limitless inspiration."
We will share a "life of spiritual and material prosperity" with people.
We will foster relationships of "respect and trust."

Third Chapter. We will back up our words and actions with trustworthiness and integrity, and work as professionals.

Casio Common Commitment
We will take complete responsibility for all of our words and actions in accordance with all laws and regulations.
We will each take responsibility for our results and success, according to our individual role.
We will strive daily to improve everything we do

* To create innovative products that everyone needs but no other company has ever produced. At Casio, this is the mission not only of product development, but of every other part of the business.

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