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Social Contribution Activities

Management

│Social Background

As a corporate group that operates businesses both in and outside of Japan, Casio recognizes that meeting the expectations of local communities and building good relationships are essential for Casio to sustain its business at each site.

│Risks and Opportunities for the Casio Group

Casio believes that it can contribute to sustainability in society, while also increasing the trust of stakeholders, by meeting the expectations of local communities.

│Policy

Casio’s social contribution initiatives aim to help build a healthy, spiritually rich society. The five priority areas are education of the next generation, study and research, environmental conservation, community service, and culture and arts.

Casio takes a proactive approach to these initiatives, seeking to communicate with various stakeholders in order to determine how it can be most helpful as a good corporate citizen. In this process, Casio seeks to make innovative social contributions, leveraging its unique expertise and management resources as well as the broad range of knowledge and experience possessed by its employees.

│System

Casio promotes community-based social contribution activities focused on the ESG and General Affairs Department while collaborating with related departments and group companies inside and outside Japan in accordance with the company’s policy on social contribution activities.

Activity Results

│Invention Ideas Workshop Helps Elementary School Students to Think Up Useful Inventions

Since 2017, developers at Casio Computer Co., Ltd. have been serving as instructors for the Invention Ideas Workshop for elementary school children to have fun while thinking up an invention that is useful for someone.

The Kashio Toshio Memorial Foundation launched the workshop in 2017, the 60th anniversary of the establishment of Casio Computer Co., Ltd., in order to convey the commitment to contribute to society by creating inventions of Toshio Kashio, one of Casio Computer’s founders who came up with numerous inventions. A team of developers from Casio Computer, including G-SHOCK developer Kikuo Ibe, served as instructors and got children to think up ideas for “watches that are useful for someone.” After introducing the G-SHOCK development story and doing some mental exercises as preparation for thinking outside the box, the instructors and staff got children to come up with ideas while chatting with them.

The children came up with fun ideas at each of the workshops, including a watch that wakes you up with a light instead of an alarm when you oversleep, a watch that sucks up mice within a 100m radius, a watch that becomes an innertube if you start to sink underwater, a watch that knows your health, and a watch that can help you with your homework when you don’t know what to do.  

In fiscal 2021, the workshop was postponed, as face-to-face activities could not be conducted due to the COVID-19 pandemic.

Workshop (FY2020)

Presentation of ideas (FY2020)

│Calculator Disassembly and Reassembly Workshops at Kids’ Events

With a desire to convey the excitement of product creation to children, the leaders of tomorrow, Casio Computer Co., Ltd. has been involved in kids’ events since 2014.  In this workshop, the children took apart actual calculators with their own hands. Then they learned to how to reassemble them, how a calculator works, and what kind of environmentally friendly features it has.
In fiscal 2021, the workshop was not held due to the COVID-19 pandemic.

Workshop (FY2020)

│Supporting Key Person 21

Key Person 21 is a certified non-profit organization for youth career education. It promotes activities to bring out the potential in each child and nurture their ability to choose a future that suits them. As a company that focuses on educating the next generation and promoting educational initiatives, Casio shares the mission of Key Person 21, and so began supporting the organization.

Since it was not possible to visit schools due to the COVID-19 pandemic, in fiscal 2021 Casio held online career education programs for three elementary schools in Shibuya Ward, where Casio Computer is headquartered, with the cooperation and participation of 18 employees. The teachers praised Casio for these programs as a valuable learning opportunity, since various school events had been canceled.

│Industry-academia partnership with Musashino Art University

Casio began an industry-academia partnership project with Musashino Art University in fiscal 2018 to support foreign students in their Japanese language studies.

In fiscal 2021, the project, which aims to promote the many cultures coexisting in Japan, was carried out both in person and online. The students were supervised by Jumpei Miyo, Associate Professor of Japanese Applied Linguistics, and Shinichi Yonetoku, Professor of Moving Images, and a Casio employee works with the student project team as a mentor. The members interviewed five people of their choice online. Through dialogues with interviewees from various countries—Iran, China, the United States, Tunisia, and Japan—the participants delved into their respective multicultural coexistence. The process was captured as a documentary film.

In January 2021, the project held an online event titled “The Path I Have Walked: Dialogue about Multicultural Coexistence.” In addition to the five interviewees, 28 other people also participated in the event. Among them were students studying Japanese in Indonesia and Vietnam, taking advantage of one positive aspect of online events.

In March 2021, as the culmination of efforts to date, a book titled Multicultural Coexistence Through Industry-Academia Partnership: Japanese Language Education Designed by Casio and Musabi was released by Kurosio Publishers.

Casio values the efforts of non-Japanese to learn the Japanese language, and the company will continue to support Japanese language education through this kind of industry-academic collaboration.

│Co-sponsorship of education contest

Casio (China) Co., Ltd. provides support for efforts to train the next generation of human resources by co-sponsoring an education contest.

Thirteenth Japan-China Research Casio Cup

Thirteenth Shanghai International Studies University Casio Cup Speech Contest for Chinese university and graduate students in the Japanese language department

Eighteenth Casio Electronic Keyboard Competition

│Study and Research

Support for the Casio Science Promotion Foundation

Casio is contributing to the development of science and technology by supporting the Casio Science Promotion Foundation.

About the Foundation

The Casio Science Promotion Foundation was established in 1982 by the four Kashio brothers and the former chairman, Shigeru Kashio.
The Foundation provides research grants with the principle objective of fostering pioneering and creative research in the early stages by young researchers who are persevering with challenging research on limited funding. This is based on the philosophy that advanced R&D should be promoted in various fields, in order to fulfill the Foundation’s mission of helping Japan contribute to the world as a nation of advanced technology.
The Foundation provides grants in a wide range of scientific fields—from cutting-edge device research in electronic and mechanical engineering to natural sciences related to telecommunications, AI, IoT, environmental electronics, health, sports, and health engineering—as well as in the cultural sciences including human resources development, human behavior and information and communication technology (ICT) in education.
Over the last 38 years, the Foundation has provided a total of about ¥1,939.24 million in 1,472 grants.

Grants in fiscal 2021

Adding to its existing 22 basic categories in six fields, the Foundation established a special topic (research aimed at problem-solving on the subject of the global environment) considered to be important based on changes in the global environment over the past few years.

After asking 204 universities to submit research topic proposals, 192 proposals were received from 77 universities. Based on a rigorous selection process, a total of 71.75 million yen in grants was awarded to 54 different proposals.

The grant presentation ceremony scheduled for December 4 was canceled due to the COVID-19 pandemic. This year again, more than 90% of the grant recipients were in their twenties through forties, so the grants went to support the activities of young researchers representing the promise of the next generation.

Special topic 8 grants 40.0 million yen
Group A (Electronics and Mechanical Engineering) 23 grants 22.90 million yen
Group B (Medicine and Physiology) 8 grants 8.0 million yen
Group C (Humanities) 8 grants 7.95 million yen

Grants from the Casio Science Promotion Foundation

S920e

Message from a grant recipient

It is estimated that more than 500,000 pieces space trash (debris), including small pieces, exist in orbit around the Earth. These are the remnants of rockets and satellites that humankind has launched so far. The number of pieces of debris increases year by year, as the rate of increase in debris exceeds the rate of decline due to natural falling. This can be said to be an environmental problem on a global and international scale because debris collisions are occurring.

In the research for which we received the grant, we are improving an electrodeless plasma thruster capable of operating at a high power of several kW or more. In order to maintain the distance between a satellite and debris while decelerating the debris through exposure of space trash to plasma flow, we are developing an innovative technology that reduces the net thrust applied to the thruster to zero. So far, we have succeeded in proof of principle. Now, by improving performance in the future, we believe that this research will lead to the development of new debris removal technology that can contribute to sustainable space development and the development of the space industry. We are very grateful for the large grant received for this research and look forward to support in the future.

Kazunori Takahashi
Associate Professor, Graduate School of Engineering, Tohoku University

In front of the Mega-HPT electrodeless plasma thruster experimental device

│Environmental Conservation

Leveraging products for environmental conservation

Casio supports the activities of environmental conservation groups by collaborating with them to develop and sell special-themed product models.

ICERC Japan

Earthwatch Japan

Aqua Planet

Wildlife Promising

The Nature Conservation Society of Japan

For more information, see the Living in Harmony with Nature section.

Adopting tulips and Ohga lotus plants

Hamura City, located in Tokyo, is promoting cultivation of tulips and other plants as an effort to preserve fallow rice fields and to make effective use of rice fields after their crops have been harvested. As part of its social contribution, Casio has been a foster-sponsor for the tulips and for Ohga lotus plants since 2004.

A number of varieties bloom in the greatest tulip field in the Kanto region, which is planted with approximately 400,000 bulbs in roughly 23,000m2 of rice fields, and many tourists visit the tulip festival held in April each year.

Casio became the owner of about 500m2 of one 1,000m2 paddy field and helps to cultivate the Ohga lotus. The descendants of local farmers in Hamura city cultivate the Ohga lotus in fallow rice fields, and the flowers bloom from mid-July through to mid-August. The Ohga lotus plant is an ancient form of lotus from the Yayoi Period (about 2,000 years ago) discovered in the Kemigawa ruins in Chiba Prefecture under the guidance of the late Dr. Ichiro Oga in 1951.

│Community Service

Support for Cherry Marathon in Higashine City

Yamagata Casio has been supporting the Cherry Marathon in Higashine City since 2004. The company’s intention is to become an enterprise that is appreciated by the local residents not only for its corporate activities, but also for its contribution to the local community and Higashine City.

In addition to participating in the marathon as runners, Casio employees also cooperate indirectly, including by helping out at water stations during the event. Although the 2020 marathon was canceled due to COVID-19 pandemic, Casio will continue to actively engage in such community contribution activities to further strengthen cooperation and trust with local residents.

Casio employees volunteering at a water station

│Culture and the Arts

By sponsoring symphony orchestras and cultural facilities, Casio provides people with opportunities to feel delight and deep emotion and promotes the development of culture and the arts.

・Sponsorship of the NHK Symphony Orchestra
・Sponsorship of the Tokyo Philharmonic Orchestra

│Other

Helping to resolve social issues with Ittan Partner

Ittan Partner is a project in Japan organized by the Agriculture and Welfare National Council of the Shizensaibai Party that encourages corporations to support rice cultivation at a welfare center for one season. The project supports welfare centers with their projects to convert abandoned farming land into rice paddies and to work with people with disabilities on the land to grow rice using natural cultivation (shizensaibai) without agricultural chemicals and chemical fertilizers. Then, corporations buy the rice harvested from one tenth of a hectare (ittan) for a set price regardless of the yield. The aims are to combine job satisfaction and increase income (to support financial independence) for people with disabilities, revitalize abandoned farming land, and provide safe food.

Endorsing the aims of the project, Casio has been supporting two tenths of a hectare’s worth of rice per year since 2017. As a part of its educational programs, the company also recruited volunteers to work with people using the welfare center to carry out rice planting in spring and harvesting in autumn. A total of 162 employees and family members took part. The employees who took part had impactful experiences as they actually communicated with people with disabilities. This is expected to lead to new perspectives and learning that cannot be obtained through everyday life and work.

Along with Ittan Partner, in addition to contributing to solving the social issue that is the aim of the project, Casio hopes that the awareness and learning of these employees will promote understanding of people with disabilities and lead to new projects, products and services designed to solve social issues. Harvested rice was provided in employee cafeterias to spread awareness of this activity within the company and also given to three children’s cafeterias close to Casio headquarters.

Planting rice

Harvested rice provided in employee cafeteria

Supporting and participating in Respite Trip organized by Oyako Haneyasume

The non-profit organization Oyako Haneyasume provides support for children with serious diseases or disabilities and their families in Japan. It runs a program (Respite Trip) to support family travel under which a third party provides temporary substitute care so that families who are usually swamped providing nursing care can take a short break. Casio began volunteer participation in the Respite Trip in fiscal 2017, and a total of 33 employees volunteered through fiscal 2020, including in the Sibling Camp. Casio has provided full-scale support, including donations, as the first corporate sponsor, since fiscal 2018.

In 2020, Respite Trip was canceled due to the COVID-19 pandemic. However, Casio will continue to provide support for this program, which creates time and space to completely relax for children and families who need to recuperate, as a valuable activity that fulfills the SDG pledge to “leave no one behind.”

Respite Trip (FY2020)

Product disassembly and separation work contracted to a welfare workspace

Aiming to be a company that is good for people and environmentally friendly, Casio Business Service Co., Ltd., has contracted disassembly and separation work of Casio products to a welfare workspace operated by a social welfare corporation as part of its recycling initiatives in product disposal since 2000. Recently, the workspace has been disassembling and separating mainly used tape cartridges and ink ribbon cassettes collected at Casio Eco Stations. At the welfare workspace, which enrolls persons with disabilities, most of the work is light work such as making bags and presentation boxes and folding leaflets.

Work such as disassembly and separation increases their concentration and ability to keep going on a task, which also gives the workers a high sense of fulfillment on the job. This initiative is considered to support the independence of workers through social education and the acquisition of morals and rules. As part of its CSR initiatives, Casio Business Service will continue contracting out this work to help support the independence of workers.

WorkDisassembly and separation of tape cartridges and ink ribbon cassettesshop (FY2020)

Support for People's Hope Japan

People's Hope Japan is an NGO involved in international cooperation. It provides support for activities focused on educating people in developing Asian countries about insurance and healthcare. As a company that supports the organization's mission, Casio has been corporate sponsor since 2006.

Assistance for disaster victims

●Supporting victims of the Great East Japan Earthquake

Donation to Tsunami Orphans

In order to assist orphans who lost their parents in the 2011 Great East Japan Earthquake, Casio has been donating to the Ashinaga Great East Japan Earthquake & Tsunami Orphans Fundraising Campaign since fiscal 2012. In fiscal 2021, Casio donated 2 million yen, as it did the previous year (accumulated total: 23 million yen). Casio plans to continue to donate to the campaign through fiscal 2022.

Supporting the Sanriku Volunteer Divers

Yamagata Casio Co., Ltd. supported the activities of the Sanriku Volunteer Divers, providing four sets of Logosease underwater communication equipment and one set of terrestrial equipment to enable communication between the land and water.

Sanriku Volunteer Divers is a non-profit organization that conducts activities aimed at restoring the Sanriku coast, which was damaged by the Great East Japan Earthquake. The group strives for restoration in the true sense, ranging from work to remove debris such as ropes from aquaculture facilities damaged by the tsunami through the release of abalone spats, surveys of rocky shore denudation, transplant of eelgrass, mother algae installation and creating mechanisms to restore delivery of seafood to consumers.

Hiroshi Sato, the group’s representative, commented, “When investigating debris, the water sometimes quickly becomes cloudy, but we can work with peace of mind because we’re able to check where other divers are and communicate with one another with Logosease. At sites of seaweed bed regeneration, it is very helpful because teams can communicate wirelessly when working together in the water more than 10 meters apart. Also, during seaweed bed regeneration, we have material input from the ship, and Logosease allows us to operate safely underwater while communicating with the ship. By using a full facemask in combination with Logosease, very clear conversation is possible even on wireless radio.”

Logosease

Logosease supports the underwater work of Sanriku Volunteer Divers (seaweed bed regeneration)

●Support for relief and recovery from the Heavy Rain Event of July 2020 in Japan

Casio donated funds as described below to support relief for the victims of the Heavy Rain Event of July 2020 and to help with the reconstruction of the affected areas.

Support donation: 5 million yen
Donated to Japan Platform, an emergency humanitarian aid organization

●Support for COVID-19 pandemic

Casio carried out the following activities to help end the COVID-19 pandemic as soon as possible and restore social and economic activity.
• Support grant given to medical sites
• Free online services for scientific calculators
• Pledged support for the Open COVID-19 Declaration
• Donation of non-woven masks made by Yamagata Casio to Yamagata Prefecture and Higashine City
• Support for the Red Feather National Campaign to Support Welfare Activities during COVID-19 Pandemic
• Donation of nursing calculators to the Tokyo Nursing Association, which is supporting the medical frontlines during the COVID-19 pandemic

OTA Shinji, Executive Managing Officer, Casio Computer Co., Ltd. (left) and YAMAMOTO Keiko, President, Tokyo Nursing Association

SP-100NU nursing calculator,

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