As a corporate group that operates businesses both in and outside of Japan. Casio recognizes that meeting the expectations of local communities and building good relationships are essential for Casio to sustain its business at each site.
Risks and Opportunities for the Casio Group
Casio believes that it can contribute to sustainability in society, while also increasing the trust of stakeholders, by meeting the expectations of local communities.
Casio’s social contribution initiatives aim to help build a healthy, spiritually rich society. The five priority areas are education of the next generation, study and research, environmental conservation, community service, and culture and arts.
Casio takes a proactive approach to these initiatives, seeking to communicate with various stakeholders in order to determine how it can be most helpful as a good corporate citizen. In this process, Casio seeks to make innovative social contributions, leveraging its unique expertise and management resources as well as the broad range of knowledge and experience possessed by its employees.
Casio promotes community-based social contribution activities focused on the ESG and General Affairs Department while collaborating with related departments and group companies inside and outside Japan in accordance with the company’s policy on social contribution activities.
Raising up the next generation
Contributing to education through the core business
Casio’s GAKUHAN initiative, which is a core driver of the scientific calculator business and an original business model developed by Casio, is designed to help schools and teachers provide better education by giving them support. Casio’s scientific calculators account for more than half of the global market. With the objective of providing better math education around the world, Casio customizes calculator functions that are tailored to educational needs in each country. Casio provides calculators that are customized so that the mathematical terms (in the local language) match the country’s textbooks and also match the mathematics curriculum in each country. Casio also gives teachers ongoing instruction on how to use the scientific calculators even after the products are sold. In addition, Casio helps to raise the academic strengths of students by proposing math curricula and developing educational materials, then holding trial classes in which students use scientific calculators and verify their benefits.
GAKUHAN activities have so far been conducted through cooperation with the education ministries and teachers in each country concerned. However, Casio is also promoting initiatives in collaboration with university research institutions and NPOs.
Invention Ideas Workshop Helps Elementary School Students to Think Up Useful Inventions
Since 2017, developers at Casio Computer Co., Ltd. have been serving as instructors for the Invention Ideas Workshop for elementary school children to have fun while thinking up an invention that is useful for someone.
The Kashio Toshio Memorial Foundation launched the workshop in 2017, the 60th anniversary of the establishment of Casio Computer Co., Ltd., in order to convey the commitment to contribute to society by creating inventions of Toshio Kashio, one of Casio Computer’s founders who came up with numerous inventions. A team of developers from Casio Computer, including G-SHOCK developer Kikuo Ibe, served as instructors and got children to think up ideas for “watches that are useful for someone.” After introducing the G-SHOCK development story and doing some mental exercises as preparation for thinking outside the box, the instructors and staff got children to come up with ideas while chatting with them.
The children came up with fun ideas at each of the workshops, including a watch that wakes you up with a light instead of an alarm when you oversleep, a watch that sucks up mice within a 100m radius, a watch that becomes an innertube if you start to sink underwater, a watch that knows your health, and a watch that can help you with your homework when you don’t know what to do.
In fiscal 2020 the touring workshop visited five elementary schools across Japan, and a total of 158 pupils. All of the participants received a Hatsumeika no Tamago (“Inventor of the Future”) certificate from the staff to take home together with their work.
Participation as a theme sponsor in Mono-Coto Innovation 2019
Casio Computer Co., Ltd. participated as a theme sponsor in Mono-Coto Innovation 2019, sponsored by Curio School Co., Ltd. Collaborating on the event were Casio’s Design Division and Casio’s Consumer Product Development Division, which is in charge of label printers. (The division names are as of the time of the event.) This is a participatory program that brings together talented junior high and high school students from around the country to work on teams to compete in solving an issue proposed by companies.
This program helped these Generation Z students became familiar with the Casio brand and recognize Casio as a company that grapples with problems with the same mindset as Generation Z. They saw that Casio earnestly worked to solve their issues in the four months from the preliminary competition to the finals, experiencing the fun and difficulties involved in making things.
The young designers and engineers who worked with the students were also stimulated by the concepts and ideas that the younger generation came up with so flexibly. Casio’s involvement with this program was also reported in various media, making this a good opportunity for the public to learn about Casio’s commitment to “Creativity and Contribution.”
This year’s group came in second place with their work on the theme of “things that make everyday actions more exciting,” but the program didn’t end there. Casio plans to create prototypes and test the team’s proposals in the hope that they will address future needs.
Calculator Disassembly and Reassembly Workshops at Kids’ Events
With a desire to convey the excitement of product creation to children, the leaders of tomorrow, Casio Computer Co., Ltd. has been involved in kids’ events since 2014. These events are sponsored by the Mainichi Shimbun, Mainichi Media Cafe, and Mainichi Elementary School Newspaper. At the recent events held in August 2019, a Casio employee held a calculator disassembly and reassembly workshop under the theme of “Secrets of the Calculator.” About 60 children participated.
In this workshop, the children took apart actual calculators with their own hands. Then they learned to how to reassemble them, how a calculator works, and what kind of environmentally friendly features it has.
Supporting Key Person 21
Key Person 21 is a certified non-profit organization for youth career education. It promotes activities to bring out the potential in each child and nurture their ability to choose a future that suits them. As a company that focuses on educating the next generation and promoting educational initiatives, Casio shares the mission of Key Person 21, and so began supporting the organization.
In fiscal 2020, Casio participated in the organization’s career education program conducted at four elementary and junior high schools in Shibuya, Tokyo, near the head office of Casio Computer Co., Ltd. A total of 53 employees visited classrooms and engaged with the students. In addition, as a new initiative, Casio held meetings with other companies that also support Key Person 21 to exchange views, and 21 people participated.
Industry-academia partnership with Musashino Art University
Casio began an industry-academia partnership project with Musashino Art University in fiscal 2018 to support foreign students in their Japanese language studies.
In fiscal 2019, the project, which aims to get the word out about the many cultures coexisting in Japan, got underway with interviews conducted by university students of organizations active on the front lines. The students are supervised by Jumpei Miyo, Associate Professor of Japanese Applied Linguistics, and Shinichi Yonetoku, Professor of Moving Images, and a Casio employee works with the student project team as a mentor. They worked closely with an employment agency that connects Japanese companies and foreign students, a foreigner support organization in which parents and their children participate, and a Japanese language school at which students learn Japanese and IT skills at the same time. The interviews, conducted from the students’ unique perspective, were recorded on video.
In February 2019, the results were presented at Musashino Art University’s Design Lounge (Akasaka, Minato-ku), where students gave their presentations and shared documentary films to representatives from 25 organizations, including The Society for Teaching Japanese as a Foreign Language, publishing companies, Japanese language schools, and the university.
Casio values the efforts of non-Japanese to learn the Japanese language, and the company will continue to support Japanese language education through this kind of industry-academic collaboration.
My Dream Backpack Program
Casio (China) Co., Ltd. began a charitable activity called “My Dream Backpack” in order to support the education of impoverished children in rural areas in September 2014.
The activity involves providing each child with a school backpack they can use every day, filled with stationery and learning materials. Useful educational equipment is also donated to each school, according to its needs. These classroom tools include Casio digital pianos, calculators, electronic dictionaries, printers, short-focus data projectors, and digital cameras.
Donations in fiscal 2020
- Two elementary schools in Fujian and Guangxi Provinces
Co-sponsorship of education contest
Casio (China) Co., Ltd. provides support for efforts to train the next generation of human resources by co-sponsoring an education contest.
Study and Research
Support for the Casio Science Promotion Foundation
Casio is contributing to the development of science and technology by supporting the Casio Science Promotion Foundation.
About the Foundation
The Casio Science Promotion Foundation was established in 1982 by the four Kashio brothers and the former chairman, Shigeru Kashio.
The Foundation provides research grants with the principle objective of fostering pioneering and creative research in the early stages by young researchers who are persevering with challenging research on limited funding. This is based on the philosophy that advanced R&D should be promoted in various fields, in order to fulfill the Foundation’s mission of helping Japan contribute to the world as a nation of advanced technology.
The Foundation provides grants in a wide range of scientific fields—from cutting-edge device research in electronic and mechanical engineering to natural sciences related to telecommunications, AI, IoT, environmental electronics, health, sports, and health engineering—as well as in the cultural sciences including human resources development, human behavior and information and communication technology (ICT) in education.
Over the last 37 years, the Foundation has provided a total of about ¥1,867.49 million in 1,418 grants.
Grants in fiscal 2020
Adding to its existing 22 basic categories in six fields, the Foundation established a special topic (research aimed at problem-solving on the subject of the global environment) considered to be important based on changes in the global environment over the past few years.
After asking 208 universities to submit research topic proposals, 244 proposals were received from 94 universities. Based on a rigorous selection process, a total of 78.85 million yen in grants was awarded to 47 different proposals.
More than 90% of the grant recipients are in their thirties or forties, and many young researchers representing the promise of the next generation attended the grant presentation ceremony held in December 6, 2019.
|Special topic||8 grants||40.0 million yen|
|Group A (Electronics and Mechanical Engineering)||23 grants||22.90 million yen|
|Group B (Medicine and Physiology)||8 grants||8.0 million yen|
|Group C (Humanities)||8 grants||7.95 million yen|
Grants from the Casio Science Promotion Foundation
Message from a grant recipient
Our research is intended to empirically and quantitatively identify the impact that decarbonization would have on industry and the economy. Many Japanese industries use large amounts of energy in the manufacturing process. What would the future of these industries look like if we removed carbon from this? That is the issue we are interested in pursuing in our research. Our research is divided into two parts. In the first part, we use a macro-econometric model. This is joint research carried out with Meijo University’s Professor Soocheol Lee and Cambridge Econometrics, founded as a commercial spin-off from the University of Cambridge. We will simulate the impact on the Japanese economy and industries if CO2 were to be dramatically reduced to achieve decarbonization.
The second part is joint research with a young researcher named Ikuma Kurita. Using data on individual companies, we will empirically confirm whether the profitability of companies who are seriously working to reduce their environmental impact is higher or lower than the profitability of companies who are not engaging in this effort. We will primarily use data sets with information on companies in developed countries.
We aspire to identify a way in which decarbonization can be balanced with economic and industrial development, and that will keep us dedicated to our daily research. The research grant we have received for this research is a great motivator, and we are very grateful for this opportunity
Professor, Graduate School of Global Environmental Studies and Graduate School of Economics, Kyoto University
Leveraging products for environmental conservation
Casio supports the activities of environmental conservation groups by collaborating with them to develop and sell special-themed product models.
For more information, see the Living in Harmony with Nature section.
Adopting tulips and Ohga lotus plants
Hamura City, located in Tokyo, is promoting cultivation of tulips and other plants as an effort to preserve fallow rice fields and to make effective use of rice fields after their crops have been harvested. As part of its social contribution, Casio has been a foster-sponsor for the tulips and for Ohga lotus plants since 2004.
A number of varieties bloom in the greatest tulip field in the Kanto region, which is planted with approximately 400,000 bulbs in roughly 23,000m² of rice fields, and many tourists visit the tulip festival held in April each year.
Casio became the owner of about 500m² of one 1,000m² paddy field and helps to cultivate the Ohga lotus. The descendants of local farmers in Hamura city cultivate the Ohga lotus in fallow rice fields, and the flowers bloom from mid-July through to mid-August. The Ohga lotus plant is an ancient form of lotus from the Yayoi Period (about 2,000 years ago) discovered in the Kemigawa ruins in Chiba Prefecture under the guidance of the late Dr. Ichiro Oga in 1951.
Gift of mercury measurement devices to Myanmar through UNEP
In February 2020, Casio donated mercury measurement devices to Myanmar through the Japan Association for the United Nations Environment Programme (UNEP).
In Myanmar, an estimated 170,000 mineworkers use toxic mercury to refine gold dust. Breathing in the mercury vapors that burn off in the process and eating fish contaminated with mercury can cause very serious health problems.
2020 is the deadline for the phase-out of the manufacture, import and export of many products that contain mercury, stipulated in the Minamata Convention on Mercury. As the manufacturer that developed the world’s first mercury-free projector, Casio donated high-performance mercury measurement devices to Myanmar’s Ministry of Natural Resources and Environmental Conservation (MONREC), which UNEP supports. In this way, Casio supported the reduction and elimination of the use of mercury at gold digging sites, which is an effort that MONREC pursues. Kakuko Nagatani-Yoshida, the Regional Coordinator for Chemicals, Waste and Air Quality at UNEP’s Asia and Pacific Office, stated that “Casio has made a major contribution to the monitoring of mercury in Myanmar and its ability to detect mercury.” Hla Maung Thein, the Director General of MONREC’s Environmental Conservation Department, expressed his gratitude, saying “These mercury measurement devices improve the quality of activities not only at sites contaminated with mercury in Myanmar, but for the environmental conservation sector overall.”
Support for Cherry Marathon in Higashine City
Yamagata Casio has been supporting the Cherry Marathon in Higashine City since 2004. The company’s intention is to become an enterprise that is appreciated by the local residents not only for its corporate activities, but also for its contribution to the local community and Higashine City.
At the 18th annual marathon held in 2019, many Casio employee runners and about 30 water station volunteers participated in the event. In order to forge even deeper relationships of cooperation and trust with local residents, the company will continue to actively promote this kind of community contribution activity.
Culture and the Arts
By sponsoring symphony orchestras and cultural facilities, Casio provides people with opportunities to feel delight and deep emotion and promotes the development of culture and the arts.
- Sponsorship of the NHK Symphony Orchestra
- Sponsorship of the Tokyo Philharmonic Orchestra
Helping to resolve social issues with Ittan Partner
Ittan Partner is a project in Japan organized by the Agriculture and Welfare National Council of the Shizensaibai Party that encourages corporations to support rice cultivation at a welfare center for one season. The project supports welfare centers with their projects to convert abandoned farming land into rice paddies and to work with people with disabilities on the land to grow rice using natural cultivation (shizensaibai) without agricultural chemicals and chemical fertilizers. Then, corporations buy the rice harvested from one tenth of a hectare (ittan) for a set price regardless of the yield. The aims are to combine job satisfaction and increase income (to support financial independence) for people with disabilities, revitalize abandoned farming land, and provide safe food.
Endorsing the aims of the project, Casio has been supporting two tenths of a hectare’s worth of rice per year since 2017. As a part of its educational programs, the company also recruited volunteers to work with people using the welfare center to carry out rice planting in spring and harvesting in autumn. A total of 162 employees and family members took part. The employees who took part had impactful experiences as they actually communicated with people with disabilities. This is expected to lead to new perspectives and learning that cannot be obtained through everyday life and work.
Along with Ittan Partner, in addition to contributing to solving the social issue that is the aim of the project, Casio hopes that the awareness and learning of these employees will promote understanding of people with disabilities and lead to new projects, products and services designed to solve social issues. Harvested rice was provided in employee cafeterias to spread awareness of this activity within the company and also given to three children’s cafeterias close to Casio headquarters.
Supporting and participating in Respite Trip organized by Oyako Haneyasume
The non-profit organization Oyako Haneyasume provides support for children with serious diseases or disabilities and their families in Japan. It runs a program (Respite Trip) to support family travel under which a third party provides temporary substitute care so that families who are usually swamped providing nursing care can take a short break. Casio began volunteer participation in the Respite Trip in fiscal 2017, and a total of 33 employees volunteered through fiscal 2020, including in the Sibling Camp. Casio has provided full-scale support, including donations, as the first corporate sponsor, since fiscal 2018.
Three families were invited to the Respite Trip held in August 2019, and four employee volunteers took part. (For the first time, one Casio employee family was invited.) Casio will continue to provide support for this program, which creates time and space to completely relax for children and families who need to recuperate, as a valuable activity that fulfills the SDG pledge to “leave no one behind.”
Product disassembly and separation work contracted to a welfare workspace
Aiming to be a company that is good for people and environmentally friendly, Casio Business Service Co., Ltd., has contracted disassembly and separation work of Casio products to a welfare workspace operated by a social welfare corporation as part of its recycling initiatives in product disposal since 2000. Recently, the workspace has been disassembling and separating mainly used tape cartridges and ink ribbon cassettes collected at Casio Eco Stations. At the welfare workspace, which enrolls persons with disabilities, most of the work is light work such as making bags and presentation boxes and folding leaflets.
Work such as disassembly and separation increases their concentration and ability to keep going on a task, which also gives the workers a high sense of fulfillment on the job. This initiative is considered to support the independence of workers through social education and the acquisition of morals and rules. As part of its CSR initiatives, Casio Business Service will continue contracting out this work to help support the independence of workers.
Supporting bread and dessert sales by Hope Employment Center Shibuya’s Shibuya Marufuku
Since October 2014, staff from Hope Employment Center Shibuya’s Shibuya Marufuku, which is located in Shibuya-ku Tokyo, have been visiting the headquarters of Casio Computer Co., Ltd., to sell bread and desserts once or twice each month. The proceeds help support the independence of people with disabilities.
Hope Employment Center Shibuya’s Shibuya Marufuku is a support site for steady employment run by the non-profit Hope Worldwide Japan, which provides vocational training opportunities and employment to people with disabilities. Under the philosophy of “happy workers create happy customers,” the center makes and sells delicious and heartwarming handmade breads and desserts. The people participating at the center are working towards their respective goals.
The visiting bake sales are very popular with Casio employees, and the company will keep supporting the center.
Support for People’s Hope Japan
People’s Hope Japan is an NGO involved in international cooperation. It provides support for activities focused on educating people in developing Asian countries about insurance and healthcare. As a company that supports the organization’s mission, Casio has been corporate sponsor since 2006.
Assistance for disaster victims
●Supporting victims of the Great East Japan Earthquake
Donation to Tsunami Orphans
In order to assist orphans who lost their parents in the 2011 Great East Japan Earthquake, Casio has been donating to the Ashinaga Great East Japan Earthquake & Tsunami Orphans Fundraising Campaign since fiscal 2012. In fiscal 2020, Casio donated 2 million yen, as it did the previous year (accumulated total: 21 million yen). Casio plans to continue to donate to the campaign through 2021.
Supporting the Sanriku Volunteer Divers
Yamagata Casio Co., Ltd. supported the activities of the Sanriku Volunteer Divers, providing four sets of Logosease underwater communication equipment and one set of terrestrial equipment to enable communication between the land and water.
Sanriku Volunteer Divers is a non-profit organization that conducts activities aimed at restoring the Sanriku coast, which was damaged by the Great East Japan Earthquake. The group strives for restoration in the true sense, ranging from work to remove debris such as ropes from aquaculture facilities damaged by the tsunami through the release of abalone spats, surveys of rocky shore denudation, transplant of eelgrass, mother algae installation and creating mechanisms to restore delivery of seafood to consumers.
Hiroshi Sato, the group’s representative, commented, “Our hands are often full when we work in the water, like when we are replanting seaweed beds, and Logosease is really helpful since it enables us to talk directly without having to write.”
●Support for relief and recovery from the typhoon no. 19 of 2019 in Japan
Casio donated funds as described below to support relief for the victims of the typhoon no. 19 in 2019 and to help with the reconstruction of the affected areas. The company also provided matching funds for any donations made by employees.
- Support donation: 5 million yen
Donated to Japan Platform, an emergency humanitarian aid organization
- Relief donation: About 2.69 million yen (about 1.19 million yen in donations from employees and 1.5 million yen in contributions from Casio Computer Co., Ltd.)
Donated to Japanese Red Cross Society
●Support for COVID-19 pandemic
Casio carried out the following activities to help end the COVID-19 pandemic as soon as possible and restore social and economic activity.
- Donation of 1 million yuan to the Red Cross Society of China (about 15 million yen)
- Support grant given to medical sites
- Free online services for scientific calculators
- Pledged support for the Open COVID-19 Declaration