As set out in SDGs 14 and 15, “living in harmony with nature” is a shared global issue. Realizing a sustainable society requires corporations to implement initiatives through their core business, regardless of the impact of their business activities. Casio has positioned “living in harmony with nature” as one of its material issues, and the company will promote not only initiatives of its own but also working through the value chain and in collaboration with stakeholders, such as NGOs, NPOs, and governments, while raising the awareness of employees.
Risks and Opportunities for the Casio Group
Operations in Casio product manufacturing processes mainly consist of assembly, so the company’s business has little direct impact on biodiversity. Nevertheless, complacency creates a risk of being inadvertently complicit in the negative impact on biodiversity through the production activities of component suppliers or negative impact from the use and disposal of Casio products by users. As a result, circumstances may arise in which suppliers face social criticism, making procurement of components difficult, and causing the company to be shunned by consumers. In conducting business activities, it is important to consider the entire value chain, including the impact that suppliers have on the environment and environmental impact at the time of product use and disposal.
Meanwhile, Casio has introduced numerous products that make activities in nature more enriching, such as outdoor watches. Increasing the social momentum for biodiversity preservation and protecting and restoring nature has the potential to increase the population of nature-lovers and expand sales. Moreover, collaboration with NGOs and NPOs aimed at solving social issues and contributing through the company’s core business by providing collaboration product models has the potential simultaneously to achieve preservation of biodiversity and enhance customer acquisition.
Casio formulated the Casio Group Biodiversity Guidelines in March 2011. Subsequently, the company established the Paper Procurement Policy in June 2015 as a response to indirect impact at suppliers.
Casio Group Biodiversity Guidelines
The Casio Group recognizes that its existence and business activities depend on the benefits afforded by biodiversity, and that these activities also have an impact on biodiversity. Casio emphasizes biodiversity preservation activities as well as efforts to fight climate change. By including biodiversity preservation in environmental management and creating a system for implementation, the Casio Group is working to build a more sustainable world.
1. Business Activities:
Casio will help to build a more sustainable world by creating and providing products and services that encourage consumers to care more about the environment. This will be done by learning from nature and developing technologies that utilize this wisdom.
- Facilitating a paperless society
- Contributing to resource saving by developing original technology
- Developing products with care for nature
Casio will survey and analyze its impact on biodiversity through activities including R&D, design, procurement, manufacturing, logistics, sales, product use, disposal, and recycling, and at its office and plant locations. It will establish improvement measures and implement them starting with areas of highest environmental impact and benefit.
- Actively taking initiatives for proper procurement of parts (leather, wood, paper, etc.) and materials (mineral resources, etc.) that depend on ecosystem services.
- Conducting questionnaire surveys across the supply chain in order to check ecosystem protection efforts for parts and materials that make up products.
- Establishing impact assessment methods (checklists and indices) for the Casio Group
Casio will strive to improve social awareness of biodiversity, by actively disclosing the results of its environmental activities.
Casio will actively support activities that contribute to biodiversity preservation by NPOs and NGOs, government agencies, and local citizens.
5.Full Employee Participation:
Casio is aiming for activities that involve the participation of all employees, by increasing understanding of biodiversity preservation, and training employees to act on their own initiative.
Social partnership through products
Casio aims to contribute to activities undertaken by nature conservation groups seeking to protect endangered species through its core business by providing related products (collaboration product models) to those groups and others. In addition, Casio seeks to create systems that facilitate employee participation in protection activities organized by nature conservation groups.
Full employee participation: Employee awareness raising
As part of employee education and awareness-raising about biodiversity related to the protection of endangered species, Casio commenced employee volunteer activities to conserve rare plants found on the premises of its sites. In addition, Casio recognizes the need to promote better understanding of the problem of plastic pollution in the oceans, which has been attracting more and more attention in recent years as a social issue, and to explore ways to contribute through its core business. To address this, Casio takes steps to allow employees to take part in onsite activities for social issues, such as the problem of plastic garbage in areas with which they are relatively familiar, to raise their awareness.
Environmental Action Plans and Performance
Evaluation ◎: All targets met ○ : Most targets met △ : Remaining issues outweigh results × : No progress made
Medium and long-term targets
FY2019 Targets and KPI
|Living in harmony with nature||Use only sustainable paper by fiscal 2031||Ensure that 40% of product catalog paper used in Japan is FSC® certified paper||Ratio of certified paper in catalogs in FY2018: 65%||
|Ensure that 65% of product catalog paper used in Japan is FSC® certified paper|
|Formulate scenarios for achieving medium-term targets related to usage rate for sustainable paper|
|Set specific activity initiatives for biodiversity preservation based on the results of the biodiversity||The Hamura R&D Center formed a team of employee volunteers to carry out observation and conservation activities for endangered species such as Golden Orchid and Silver Orchid that are native to Japan||
* Without using target management, continue the employee volunteer activities