Living in Harmony with Nature


Social Background

A company’s relationship with biodiversity in its business operations depends on the industry it is in as well as business conditions. No matter the kind of company, however, sustenance from the ecosystem, including oxygen, water, and food, is vital to the lives of the employees who work there and the people who are its customers. If ecosystem services were to collapse and the earth’s biodiversity were to decline further, it would have major implications for the business operations of any company. In other words, since a company’s business activities depend on human beings, there is no company for which biodiversity is totally unrelated. The most important aspect of the social challenge represented by biodiversity is the fact that many people do not fully appreciate the value and the risks of the blessings received from the ecosystem, which are taken for granted. That is why “mainstreaming biodiversity” has become an internationally critical issue.

Image: Related SDGs

Risks and Opportunities for the Casio Group

Manufacturing of Casio products consists mainly of assembling the final products. Casio does not operate businesses in the raw materials and component devices that are used in its products. For this reason, as it stands now, the major factors that directly impact biodiversity are not a part of Casio’s operations. It is clear, however, that direct impacts on biodiversity could take place in the supply chain from which Casio procures raw materials and devices. If biodiversity-associated issues within the supply chain were to occur, they would represent a risk that could interfere with Casio’s business by making it difficult to procure devices and raw materials.

Furthermore, if the condition of ocean plastic pollution, which has received increasing attention in recent years, were to worsen, or if the bioaccumulation of hazardous substances, for example, were to be verified, it would increase the likelihood of tighter regulations on the plastics used in product bodies and packaging. That would likely make it difficult to keep using plastic materials as before, creating a risk that Casio would have to address.

Meanwhile, Casio sells the G-SHOCK and Baby-G watch brands, which stand up to use in harsh natural environments, as well as the PROTREK watch brand, which is equipped with sensors that are useful in outdoor activities. In the G-SHOCK and Baby-G lineup, Casio came out with Dolphin & Whale models, made since 1994 in collaboration with International Cetacean Education Research Centre (ICERC) Japan, with a view toward environmental protection. Casio’s collaboration with ICERC Japan reached the milestone of 25 years in 2019. Under the PROTREK brand, Casio has collaborated with The Nature Conservation Society of Japan (NACS-J) since 2018 and released a Golden Eagle model as well as a model dedicated to Shijimiaeoides divinus, which is an endangered butterfly found only in Japan. Through this collaboration, Casio has started to support efforts to protect these endangered species. These activities involve contributions made by Casio’s main business to help solve the social challenge of biodiversity. If the mainstreaming of biodiversity makes progress in the future and gains social momentum, more users could come to support these Casio products.


In March 2011, Casio formulated the Casio Group Biodiversity Guidelines, under which it carries out various activities. Given that Casio operations have little direct impact on biodiversity, due to the characteristics of its business, the company established the Paper Procurement Policy in June 2015, as one way to focus on its indirect impact in the supply chain.

Going forward, Casio will introduce new biodiversity initiatives, carrying out activities with an “outside-in” approach and “multi-stakeholder partnerships” in mind, seeking to create shared value (CSV) that focuses on opportunities. In addition, since the United Nations Decade on Biodiversity comes to an end in 2020, Casio anticipates that reviews of this past decade will be made worldwide, and Casio plans to revise its guidelines as needed in light of the results.

Casio Group Biodiversity Guidelines

Basic Policy

The Casio Group recognizes that its existence and business activities depend on the benefits afforded by biodiversity, and that these activities also have an impact on biodiversity. Casio emphasizes biodiversity preservation activities as well as efforts to fight climate change. By including biodiversity preservation in environmental management and creating a system for implementation, the Casio Group is working to build a more sustainable world.

Specific Initiatives

1. Business Activities:
Casio will help to build a more sustainable world by creating and providing products and services that encourage consumers to care more about the environment. This will be done by learning from nature and developing technologies that utilize this wisdom.

  • Facilitating a paperless society
  • Contributing to resource saving by developing original technology
  • Developing products with care for nature

2.Impact Assessment:
Casio will survey and analyze its impact on biodiversity through activities including R&D, design, procurement, manufacturing, logistics, sales, product use, disposal, and recycling, and at its office and plant locations. It will establish improvement measures and implement them starting with areas of highest environmental impact and benefit.

  • Actively taking initiatives for proper procurement of parts (leather, wood, paper, etc.) and materials (mineral resources, etc.) that depend on ecosystem services.
  • Conducting questionnaire surveys across the supply chain in order to check ecosystem protection efforts for parts and materials that make up products.
  • Establishing impact assessment methods (checklists and indices) for the Casio Group

3.Information Disclosure:
Casio will strive to improve social awareness of biodiversity, by actively disclosing the results of its environmental activities.

4.Community Involvement:
Casio will actively support activities that contribute to biodiversity preservation by NPOs and NGOs, government agencies, and local citizens.

5.Full Employee Participation:
Casio is aiming for activities that involve the participation of all employees, by increasing understanding of biodiversity preservation, and training employees to act on their own initiative.

Casio Group Paper Procurement Policy

Purpose:To preserve biodiversity by protecting and sustainably using the forest resources which provide the raw material for paper.

Scope:All paper products procured by the Casio Group worldwide

Policy:Casio will procure paper for use in its business activities according to the following standards:

  1. Paper must be made from trees harvested in accordance with the laws and regulations governing the logging area concerned.
  2. Products must not come from companies that are destroying any forest with high conservation value or that are a source of serious environmental or social issues.
  3. Priority must be given to reliable certified paper or recycled paper.

Management Approach

In 2015, Casio identified three environmentally material issues. To address one of these, “Living in harmony with nature,” the third material issue, it established the “M3 committee” in 2017. The M3 committee is driving Casio’s adoption of paper certified by the Forest Stewardship Council (FSC®) for product catalogues used in Japan. It conducted a biodiversity survey of Casio’s main business sites in Japan, leading to the discovery of rare species of plants included on the Red Lists published by Japan’s Ministry of the Environment. To promote the mainstreaming of biodiversity from within the company, protection teams of employee volunteers carry out conservation activities for these rare plants.

Environmental Action Plans and Performance

Evaluation ◎: All targets met ○ : Most targets met △ : Remaining issues outweigh results × : No progress made


Medium and long-term targets

FY2019 Target

FY2019 Performance


FY2020 Targets and KPI

Living in harmony with nature To increase the use of sustainable paper to 100% by FY2031 Ensure that 65% of product catalog paper used in Japan is FSC® certified paper Ratio of certified paper in catalogs in FY2018: 81.9%

Ensure that 80% of product catalog paper used in Japan is FSC® certified paper
Set specific activity initiatives for biodiversity preservation based on the results of the biodiversity
  • Gave an interim report in the M3 committee on the definition of “sustainable paper”
  • Gathered information on the procurement status of product packaging (cardboard)

Develop scenarios for achieving medium-term targets relating to usage ratios for sustainable paper