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Notice of Personnel Changes and Organizational Restructuring

April 26, 2023

 

TOKYO, April 26, 2023 — Casio Computer Co., Ltd. announced the following personnel changes and organizational restructuring on March 20, 2023.

Casio Computer Co., Ltd. has implemented personnel changes of directors and executive officers and strengthened its business implementation structure in a strategic move designed to maximize corporate value over the medium to long term. For the new organizational structure, Casio carried out the organizational restructuring detailed below as of April 1.

Main Points of the Organizational Restructuring

  • In order to quickly reflect business strategies of the timepiece business in product strategies and return the business to growth, the structure of the Timepiece Business Unit has been strengthened.
  • In order to increase adaptability to changes in the education business environment, the GAKUHAN function for the Japanese market has been incorporated into the Educational Business Unit and the Unit has been renamed the EdTech Business Unit and its structure has been strengthened.
  • In order to expand the scope of the musical instruments business and create new businesses, the EMI Business Unit has been renamed the Sound Business Unit and its structure has been strengthened.
  • In order to establish a recurring value chain in the system business, the structure of the System Business Unit has been strengthened by integrating product lines and sales functions.
  • The Development Headquarters and Engineering Headquarters have been integrated and strengthened to form an integrated development structure spanning research and development of elemental technologies to product and service development.
  • In order to expedite the launch of new businesses, the New Business Center has been established.
  • The structure of the Global Marketing Headquarters has been strengthened as an organization specializing in consumer products.
  • In order to effectively communicate the company’s social role and initiatives, and to enhance its corporate value, the Corporate Communication Headquarters has been established.
  • In order to enhance management and control functions in business operations, the structure of the Corporate Management Division has been strengthened.

The personnel changes and organizational structure associated with the above restructuring are as follows.

Effective April 1, 2023

Directors

New
Previous
Name
Representative Director*1
President, CEO, and CHRO*2
Senior Executive Managing Officer
Senior General Manager, Timepiece Business Unit
MASUDA Yuichi
Representative Director
Senior Executive Managing Officer
Representative Director
Senior Executive Managing Officer and CHRO
NAKAYAMA Jin

*1 The decision to appoint MASUDA Yuichi to the position of representative director is subject to formal approval at the 67th Ordinary General Meeting of Shareholders to be held on June 29, 2023 and the Board of Directors meeting held afterward.
*2 Some of responsibilities announced on February 27, 2023 have changed to match the new organizational structure.

Executive Officers

New
Previous
Name
Senior Executive Managing Officer
Senior General Manager, Corporate Communication Headquarters
Senior Executive Managing Officer
Senior General Manager, Global Marketing Headquarters
KASHIO Takashi
Executive Managing Officer
Senior General Manager, NB Center
Executive Managing Officer
Senior General Manager, Development Headquarters
MOCHINAGA Nobuyuki
Executive Managing Officer
Senior General Manager, EdTech Business Unit
Executive Managing Officer
Senior General Manager, Educational Business Unit
OTA Shinji
Executive Managing Officer
Senior General Manager, Global Marketing Headquarters; Senior General Manager, Global Marketing and Planning Division, Global Marketing Headquarters
Executive Managing Officer
Deputy Senior General Manager, Global Marketing Headquarters; Senior General Manager, Global Marketing and Planning Division, Global Marketing Headquarters
ITOH Shigenori
Executive Managing Officer
Senior General Manager, Development Headquarters; Responsible for Human Resources (Development and Engineering)
Executive Managing Officer
Senior General Manager, Engineering Headquarters
KAWAI Tetsuya
Executive Officer
Responsible for Investor Relations & Financial Strategy
Executive Officer
Responsible for Public Relations & Investor Relations
TAMURA Seiji
Executive Officer
Chairman and CEO, Casio America, Inc.
Executive Officer
Senior General Manager, Overseas Sales Division, Global Marketing Headquarters
KATO Tomoo
Executive Officer
Senior General Manager, Corporate Management Division; Responsible for Human Resources (Head Office and Marketing)
Executive Officer
Senior General Manager, Corporate Management Division
NARUTAKI Yasumasa
Executive Officer
Senior General Manager, Sound Business Unit
Executive Officer
Senior General Manager, EMI Business Unit
MAEDA Takaki
Executive Officer
Senior General Manager, Timepiece Business Unit

Senior General Manager, Timepiece Planning and Development Unit, Engineering Headquarters
TAKAHASHI Oh
Executive Officer
Senior General Manager, Business Innovation Center, Development Headquarters

Senior General Manager, Development Unit-2, Engineering Headquarters
YANAGI Kazunori
Executive Officer
Senior General Manager, Overseas Sales Division, Global Marketing Headquarters

General Manager, Educational Sales and Planning Department, Overseas Sales Division, Global Marketing Headquarters
ONO Tetsuro
Executive Officer
Senior General Manager, Domestic Sales Division, Global Marketing Headquarters

General Manager, EMI Sales and Planning Department, Domestic Sales Division, Global Marketing Headquarters
KAWAI Yoshinori

Deputy Senior General Manager, Domestic Sales Division, Global Marketing Headquarters
Executive Officer
Senior General Manager, Domestic Sales Division, Global Marketing Headquarters
AOSHIKA Yukio

Group Company Officer

New
Previous
Name
President
Casio Timepiece (Dongguan) Co., Ltd.
Timepiece Manufacturing Technology Department, Yamagata Casio Co., Ltd.
KIMURA Yasuyuki
Senior Vice President, Casio America, Inc.
 
President and CEO, Casio America, Inc.
ORI Makoto

Structure after the Organizational Restructuring

|Timepiece Business Unit

  • The Planning Department of the Timepiece Planning and Development Unit under the Engineering Headquarters has been incorporated into the Timepiece Business Unit and renamed the Product Planning Department.

|EdTech Business Unit

  • The GAKUHAN function for the Japanese market has been transferred from the Global Marketing Headquarters to the Educational Business Unit, and the Unit has been renamed the EdTech Business Unit.
  • The Marketing Strategy Department has been divided to form the Domestic Strategy Division and the Global Strategy Department.
  • The Domestic Educational Sales Department and Domestic Strategy Department have been established under the Domestic Strategy Division.
  • The Products Strategy Department has been divided to form the Products Strategy Department and the EdTech Strategy Department.

|Sound Business Unit

  • The EMI Business Unit has been renamed the Sound Business Unit, and the Global Strategic Planning Department, Strategic Product Planning Department, and Strategic Sound Business Development Department have been established under the Unit.

|System Business Unit

  • The System Business Unit’s product strategy functions, the Solution Sales and Planning Department, the PA System Products Sales Department, and the Sales Management Business Products Sales Department of the Domestic Sales Division under the Global Marketing Headquarters have been integrated and restructured into the Enterprise Business Strategic Marketing Department, the SME Business Strategic Marketing Department, the PA System Products Sales Department, and the Sales Management Business Products Sales Department under the System Business Unit.

|Development Headquarters

  • The Development Headquarters and Engineering Headquarters have been integrated and named the Development Headquarters.
  • The Business Innovation Center has been established under the Development Headquarters to carry out integrated research and development of core technologies and business design.
  • The New Business Development Unit, the New Technology R & D Unit, and the Department-4 of the Development Unit-2 have been incorporated into the Business Innovation Center, and they have been restructured into the AI Algorithm Development Department, the Hardware Technology Development Department, the Software Technology Development Department, the Incubation Department, the Development Department-1, and the Development Department-2.
  • The Development Department of the Timepiece Planning and Development Unit has been incorporated into the Development Unit-1 and renamed Department-1. The Timepiece Planning and Development Unit has been eliminated.

|NB Center

  • The NB Center has been established.
  • The Medical Planning and Development Department of the Development Headquarters has been incorporated into the NB Center.
  • The Department-1 of the Development Unit-1 under the Engineering Headquarters has been incorporated into the NB Center and renamed the LVI Planning and Development Department.

|Global Marketing Headquarters

  • The Planning and Administration Department has been established under the Overseas Sales Division.
  • The Educational Sales and Planning Department of the Domestic Sales Division has been renamed the Consumer Sales and Planning Department.
  • The Timepiece Strategy Department has been established under the Global Marketing and Planning Division.
  • The Musical Instrument and Educational Marketing Department of the Global Marketing and Planning Division has been renamed the Musical Instrument Marketing Department.

|Corporate Communication Headquarters

  • The Corporate Communication Headquarters has been established.
  • The Advertising Department of the Global Marketing and Planning Division under the Global Marketing Headquarters has been incorporated into the Corporate Communication Headquarters and renamed the Communication Design Department.
  • The sustainability promotion function of ESG & General Affairs Department has been transferred to the Corporate Communication Headquarters.
  • The Public Relations Department has been incorporated into the Corporate Communication Headquarters.

|Corporate Management Division

  • The Business Administration Department has been established.

New Executive Officer Structure (As of April 1, 2023)

Name
Position
Change
MASUDA Yuich
President, CEO, and CHRO
Promotion
NAKAYAMA Jin
Senior Executive Managing Officer
 
KASHIO Takashi
Senior Executive Managing Officer
Senior General Manager, Corporate Communication Headquarters
 
TAKANO Shin
Executive Managing Officer and CFO
 
KASHIO Tetsuo
Executive Managing Officer
Senior General Manager, CS Headquarters
 
MOCHINAGA Nobuyuki
Executive Managing Officer
Senior General Manager, NB Center
 
OTA Shinji
Executive Managing Officer
Senior General Manager, EdTech Business Unit
 
ITOH Shigenori
Executive Managing Officer
Senior General Manager, Global Marketing Headquarters
 
KAWAI Tetsuya
Executive Managing Officer
Senior General Manager, Development Headquarters
 
YAMAGISHI Toshiyuki
Executive Officer
Responsible for Corporate Governance Strategy of the Company
 
SHINODA Yutaka
Executive Officer
Responsible for Environmental Strategy of the Company & Building Next-Generation Environment
 
INADA Nobuyuki
Executive Officer
General Manager, Logistics Department
 
TAMURA Seiji
Executive Officer
Responsible for Investor Relations & Financial Strategy
 
KATO Tomoo
Executive Officer
Chairman and CEO, Casio America, Inc.
 
NARUTAKI Yasumasa
Executive Officer
Senior General Manager, Corporate Management Division
 
TANAKA Toru
Executive Officer
CEO, Casio (China) Co., Ltd.
 
YAMASHITA Kazuyuki
Executive Officer
Managing Director, Casio Europe GmbH
 
MAEDA Takaki
Executive Officer
Senior General Manager, Sound Business Unit
 
FUJII Shigenori
Executive Officer
Senior General Manager, System Business Unit
 
FUKUSHI Takumi
Executive Officer
Senior General Manager, Production Headquarters
 
ISHIZUKI Hironori
Executive Officer
Senior General Manager, Digital Division
 
TAKAHASHI Oh
Executive Officer
Senior General Manager, Timepiece Business Unit
Promotion
YANAGI Kazunori
Executive Officer
Senior General Manager, Business Innovation Center, Development Headquarters
Promotion
ONO Tetsuro
Executive Officer
Senior General Manager, Overseas Sales Division, Global Marketing Headquarters
Promotion
KAWAI Yoshinori
Executive Officer
Senior General Manager, Domestic Sales Division, Global Marketing Headquarters
Promotion

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