Casio Issues Purpose Statement

In formulating the Purpose, Casio employed a bottom-up approach, soliciting the ideas and strongly held opinions of over 2,000 employees worldwide over the course of nearly a year of workshops and surveys.

Ever since 1957, when Casio launched the 14-A, the world’s first compact all-electric calculator, the company has introduced one innovation after another, levering digital technologies to create new value by transforming and then improving devices and business equipment that were previously available only in analog form. At the same time, Casio has contributed to society by offering these innovative products for the general public with affordable prices and user-friendly interfaces.

This heritage has been passed down through the generations to every Casio employee. The Purpose represents the Casio Group’s aspiration to keep delivering “Creativity and Contribution” in this new generation and beyond. 

While issuing the Purpose, Casio has also set out a list of Values which represent the worldview and convictions that inform the execution of the Purpose. The Values come in the form of five simple statements —the one starting with “I” represents individual employees, and the four starting with “C” represent the spirit behind the founding of the Casio brand.

■Values
Imagination with empathy.

Creativity through unique thinking.

Change with joy.

Collaboration for realization.

Contribution to society as our stance.