CASIO Businesses
Timepieces
Creating individualized lifestyles
Casio has always sought to provide timepieces that accurately measure time every second of every day to support people’s lives. At the same time, Casio has created new possibilities for the timepiece by offering innovative functions and designs in watches tailored to diverse situations and uses. The G-SHOCK brand of shock-resistant watches has won an unparalleled position in the global market. G-SHOCK watches combine practicality based on the concept of the universal value of an unbreakable watch, with appeal to user preferences shaped by cultural pursuits such as sports, music, and fashion. Casio leverages digital marketing to provide unique value for customers’ individual lifestyles, focusing on the G-SHOCK brand.
G-SHOCK
Shock-resistant watches
BABY-G
Shock-resistant watches for women
OCEANUS
High-performance analog watches
PRO TREK
Outdoor watches
EDIFICE
High-performance metal chronographs
SHEEN
Metal watches for women
G-SHOCK Development Story
When Casio entered the timepiece business in the 1970s, a watch was a delicate piece of equipment that could not be dropped. The shock-resistant G-SHOCK, launched in 1983, overturned the accepted notion of what a watch is.
EdTech (Education)
Improving educational levels to meet diverse needs
In the area of scientific calculators, which are widely used in mathematics education outside Japan, Casio provides products that are precisely tailored to the different environments and needs of about 100 countries and regions, seeking to facilitate high-quality education in cooperation with educators.
As more and more educational settings are using ICT for learning, Casio is providing ClassPad.net, an ICT leaning app that helps classes go smoothly and makes lessons easy to understand. With the app, both teachers and students can use PCs or tablets to ask and answer questions, correct work, and more.
ClassPad.net
ICT learning app
ClassWiz
Scientific calculators
Ergonomic calculators
Basic calculators
EX-word
Electronic dictionaries
GAKUHAN activities: Collaborating with educators
Casio strives to enhance communication with educational institutions and teachers in various countries and regions in order to develop scientific calculators uniquely suited to their respective classes and curricula. Moreover, to facilitate deeper learning and efficient understanding using scientific calculators, Casio supports the advance of education in various ways, for instance by creating texts in collaboration with teachers who present the latest theories and research at academic conferences around the world.
Sound (Electronic Musical Instruments)
Offering lifestyles surrounded by pleasant sound
Casio seeks to make life more enjoyable and fulfilling by offering music and sound experiences suited to each individual’s lifestyle. Having adopted a new brand statement of “Sound for Style” for its electronic musical instruments business, Casio develops electronic musical instruments for three different market segments: the personal enjoyment market, to make it easy for everyday people to have fun playing music; the musical education market, to help people gain mastery of their musical instruments; and the entertainment market, to make the work of music professionals more creative and efficient.
CELVIANO
Digital pianos
Privia
Digital pianos
Casiotone
Digital keyboards
Key lighting keyboards
Label Printers
Label printers, which can easily create labels with beautiful printing, are an electronic stationery product used in a wide range of situations. They handle a variety of labeling needs for diverse purposes, such as filing and equipment management in offices, and organizing storage and labeling things at home. Newer Casio products use a tape refill method, significantly reducing plastic waste compared to the conventional method. This is highly regarded as an initiative that helps to reduce marine plastic waste.
Lateco
Label printers
NAME LAND
Label printers
System Solutions
Provision of the best solutions
Recently, companies have faced a turning point due to the increasing importance of human capital management, the problem of severe labor shortages, and the need for digital transformation (DX) driven by rapid social changes. In its system business, which offers products and services for B2B customers, Casio aims to facilitate customer success by understanding the challenges faced be each business operator. Leveraging its accumulated know-how and product development capabilities, Casio proposes optimal solutions and continuously supports strategic management to improve operational efficiency and productivity, paying attention to everything from specialized fields to more localized issues.
Hito-Compass
Cloud-based human resource management solution
BC Order Management System
Ordering system for small businesses
New Businesses
Meeting emerging social needs
Seeking to create new value that shapes the future, Casio is building one-of-a-kind businesses that meet evolving social needs.
Sports and Health
As the global public becomes more and more health conscious, Casio is building one-stop integrated services to support running and walking, working with ASICS Corporation to co-create solutions that empower people to live healthy, active lives.
Together, the two companies are coupling their strengths in technologies such as wearables, sensing, AI analysis, and biomechanics with sports engineering knowledge and data to provide personalized services such as a running coaching service that analyzes each individual’s running form and a service that offers effective walking advice.
Runmetrix
Walkmetrix
Medical
In this business, Casio is leveraging medical-engineering collaboration with the aim of advancing medical care facilitated by image processing and AI analysis. At present, Casio offers a dermatology camera that makes it easy to take pictures of affected areas to help diagnose skin diseases, all in one unit. In addition, Casio offers the COLPOCAMERA for uterocervical observation and photography, to support the early detection of uterocervical cancer. These cameras are available in and outside Japan. Casio is looking at expanding into other clinical fields, while also developing an AI diagnostic support service that will contribute to early detection of diseases and help to reduce the burden on doctors.
Dermatology camera
COLPOCAMERA
Camera for obstetrics and gynecology
Projection
Smart homes, smart buildings, and smart factories are expected to increase in number in the future. In these fields, projection AR, which creates augmented reality by projecting digital information onto real spaces, is attracting attention as a method of expression in the new metaverse. Against this backdrop, there is growing demand for compact embedded projection modules with a high degree of installation flexibility. For manufacturing sites, for example, Casio proposes solutions such as projection mapping of work instructions onto the assembly and inspection stations, enabling workers to maintain high productivity without shifting their gaze.
Embedded projection module
FORESIGHT VIEW
Smart style projectors
Environmentally friendly, mercury-free projection products
Casio delivered high-brightness projectors using an original light source technology that requires no high-pressure mercury lamp, and then eliminated mercury lamps entirely ahead of other companies. Amid worldwide calls for an end to the use of mercury, such as the Minamata Convention on Mercury, which aims to reduce the risk of this hazardous substance, Casio aims to ensure that its projection business helps customers reduce their environmental impact.
