Since then, Casio has continued to pursue the evolution of its G-SHOCK watches based on the concept of “toughness.” There are G-SHOCK watches durable enough to withstand any conceivable “tough environment,” including being water-proof, dust-proof and mud-proof. Casio has also pursued performance and design features considered essential in a “tough environment” such as radio-controlled solar powered functions that run on light and display the correct time, and compass bearings and altitude measurements using sensor technology. To date, more than 100 million G-SHOCK watches have shipped worldwide.
We believe that customers universally value durability, which allows their watches to be used constantly for years without breaking, so we have positioned durability as one of Casio’s core technologies. At Casio, we deliver universal value by making the most of our original ideas, planning capabilities, and advanced technologies to make entirely new products possible.