At Casio, we deeply value our corporate creed of “Creativity and Contribution.” All of our growth has come from putting this creed into action. By practicing creativity, we have provided new value to the world, transforming lifestyles and sparking new cultural trends. This is one way we give back to the world. Everything starts with the creed, which declares our ambition to leverage our inventions to make people’s lives more fulfilling—that’s “contribution.” At the very beginning when Casio developed the world’s first compact all-electric calculator, the real value we offered was not just the ability to perform calculations easily and quickly; rather, we made calculation itself accessible and convenient for everyone.
There have been many Casio “firsts”—the personal calculator, the shock-resistant watch, and the slimmest digital camera (at the time of its launch), just to name a few. All of these inventions expanded the circumstances in which our products could be used as well as the diversity of their users. Casio’s products made it so anyone could make calculations at any time, so users could know the precise time even in harsh environments, so people could carry a camera in their shirt pocket and take pictures whenever they wanted to. Countless users around the world have enjoyed the new value we created in these fields.
At Casio, we also understand the advantage of making the new value we offer part of new culture. That is what really cements our contribution to people’s lives and to the broader society. Take scientific calculators, for example. For many years now, we have worked closely with government ministries of education and schools in various countries around the world to develop mathematics curricula. As a result, our scientific calculators are often selected as recommended class supplies. This process enables Casio to support the education of about 23 million students around the world every year, primarily first-year high school students. The virtuous cycle we have promoted has contributed to math education, which helps foster students’ ability to think.
Providing new value to the world in this way transforms lifestyles and sparks new cultural trends. This is how we continue to be of service to each and every user, and it represents the kind of sustainability we pursue at Casio, characterized by growth and progress for both Casio and the world.
As environmental, social and governance (ESG) considerations become ever more important too, we aim to go beyond merely responding to external requests. Simply put, we make “Creativity for Contribution” our primary goal. Then, we seek to identify the core problems that must be solved to achieve this goal. Identifying core problems also ensures the effective functioning of our initiatives for solving environmental and social issues, on human resource development, workplace environment improvement, and so on.