Product Initiatives
Product Initiatives
Approach and Policy
Casio pursues product development with consideration for environmental impact throughout the product lifecycle, from the product development and design stage, to use by customers, to disposal and recycling after use.
Casio began its own product assessment program in 1993, commencing assessment of the environmental impact of new products and certifying those that met certain standards as Casio Green Products This process produced a large number of environmentally friendly products.
In 2009, Casio began its program to certify Casio Green Star Products under more rigorous assessment standards. In 2016, a further program to certify Casio Super Green Star Products under even higher assessment standards was also commenced. Since then, Casio has continued to develop products with consideration for environmental impact.
Product environmental assessment items |
|
|---|---|
| 1. Promotes recycling | 7. Recyclability of batteries |
| 2. Designed for recycling | 8. Recycling label on batteries |
| 3. Components of products canbe separated,disassembled | 9. Regulatory compliance |
| 4. Improved recycling | 10. Components of packaging can be separated, disassembled |
| 5. Improved energy efficiency | 11. Regulated use of packaging materials |
| 6. Regulated use of chemical substances | 12. Preserves the natural environment |
Casio takes measures to consider environmental impact for each product, and these are expected to have a positive effect on building a recycling-oriented society.
Models Certified as Casio Green Star Products and Casio Super Green Star Products
Some of the certified products (product series) are featured here.
Click here for detailed criteria.
Casio Super Green Star Products
FY2025
Watch: PRO TREK
Environmental features
- Contains at least 70% biomass plastics
(by total weight of plastics) - Solar-powered
Targets and Performance
Casio has set a target for Casio Green Star Products and Casio Super Green Star Products to account for 90% of sales by fiscal 2026. To achieve this goal, Casio has also set target figures for each fiscal year and is verifying the progress.
In fiscal 2025, Casio was not able to the annual target. The percentage of Casio Green Star Product sales varies significantly by business. The primary cause of the missed target in fiscal 2025 was likely changes in our business strategy. These changes included the suspension of new development of electronic dictionaries, which accounted for a relatively high percentage of Green Star Product sales as a business, suspension of cash register sales, and suspension of new development and sales of handheld terminals.
Initiatives in Product Materials
PRO TREK/G-SHOCK using environment friendly biomass plastic
In 2022, Casio added models to its PRO TREK series that feature components in the case, band, and back cover which are made with materials extracted from castor oil seeds or corn.
Initiatives in Product Packaging
Initiatives in Calculator Product Packaging
Casio is reducing the use of plastic packaging by introducing paper packaging in calculator products line.
In contrast to conventional plastic packaging, which allows consumers to see the product from the outside, paper packaging does not allow the product to be seen. Casio has taken this into consideration in packaging design by, for instance, including a picture of the product and printing the product name and category in large lettering so that users will avoid misidentifying it. Casio has also given consideration to efficiency of transport by making the packaging as compact as possible.
Previous package
Transparent plastic package showing the product
New package
Paper package with the picture faithfully reproducing the product design
Following the introduction of paper packaging in some emerging markets, where paper packaging was already being used, the introduction of paper packaging began in Europe in 2020, and was then expanded to North America, China and Japan. Based on calculator product shipment volumes, we calculated the plastic materials used in packaging. In fiscal 2025, the volume was approximately 390 tons lower than in fiscal 2018.
Initiatives in Watch Product Packaging
Watch Product Packaging Initiatives
For watch products, Casio is working to change the product packaging for each product group to packaging made primarily of recycled paper or recycled plastic.
Initiatives in Casio Collection (General Watches)
Starting in 2021 Casio switched to packaging that uses recycled paper as a raw material and decreased the amount of plastic used by 82% compared to conventional packaging (used by Casio).
Paper packaging
Initiatives in PRO TREK series
In addition to adopting packaging made from recycled paper, Casio uses inks made from plant-based raw materials which release fewer volatile organic compounds than conventional petroleum solvent-based inks.
Initiatives in MY G-SHOCK
Each MY G-SHOCK, which allows customers to build their own custom watch by selecting the components, is cradled inside a special pulp-molded case packaged in a plastic-free exterior paper box.
Initiatives in G-SHOCK 40th Anniversary Model “Adventurer’s Stone” Series
This 40th Anniversary G-SHOCK model, and the mineral-inspired series to which it belongs, use pulp-molded paper packaging. Casio also uses vegetable oil inks for the printing on the outer box.
Initiatives in G-SHOCK FROGMAN 30th Anniversary Model
This model is not only made with biomass resin components, but also comes in special packaging made from laminated paper board.
Initiatives in G-SHOCK 40th Anniversary Edition “Flare Red”
The 40th Anniversary Edition “Flare Red MTG-B 3000 FR / GWG-2040 FR” G-SHOCK watches are packaged in an inner box made from 100% recycled plastic. The outer box is made of recycled paper and printed on with plant-based inks which release fewer volatile organic compounds than conventional petroleum solvent-based inks.
Initiatives Related to Product Usage
Each watch model supports Casio’s original solar power system that reduces battery usage.
Tough Solar
This original Casio solar-charging system employs solar panels that convert light even from fluorescent lamps and other sources, combined with an internal rechargeable battery. It generates ample power for smooth operation of power-hungry functions, from measurements to radio wave reception, Bluetooth® connectivity, lights, and alarms. Also includes a Power-Saving function that automatically engages when the watch is left for a certain period in a dark location.
Solar-Assisted Charging
Use USB charging for training functions such as GPS tracking and heart rate monitor, as well as smart functions such as notifications and step tracker. Time display is powered solely by solar charging, even when battery runs low.
Solar Charging
Time display is powered solely by solar charging, even when the battery runs low.
USB Charging
For training functions and smart functions, use a USB cable for charging.
Solar Charging System
Converts light from fluorescent lamps and other sources with a solar-charging system that reduces the need for regular battery replacement.
*Updated on January 7, 2026