Product Initiatives
Product Initiatives
Approach and Policy
Casio pursues product development with consideration for environmental impact throughout the product lifecycle, from the product development and design stage, to use by customers, to disposal and recycling after use.
Casio began its own product assessment program in 1993, commencing assessment of the environmental impact of new products and certifying those that met certain standards as Casio Green Products This process produced a large number of environmentally friendly products.
In 2009, Casio began its program to certify Casio Green Star Products under more rigorous assessment standards. In 2016, a further program to certify Casio Super Green Star Products under even higher assessment standards was also commenced. Since then, Casio has continued to develop products with consideration for environmental impact.
Product environmental assessment items |
|
|---|---|
| 1. Promotes recycling | 7. Recyclability of batteries |
| 2. Designed for recycling | 8. Recycling label on batteries |
| 3. Components of products canbe separated,disassembled | 9. Regulatory compliance |
| 4. Improved recycling | 10. Components of packaging can be separated, disassembled |
| 5. Improved energy efficiency | 11. Regulated use of packaging materials |
| 6. Regulated use of chemical substances | 12. Preserves the natural environment |
Casio takes measures to consider environmental impact for each product, and these are expected to have a positive effect on building a recycling-oriented society.
Models Certified as Casio Green Star Products and Casio Super Green Star Products
Some of the certified products (product series) are featured here.
Click here for detailed criteria.
Casio Super Green Star Products
FY2025 (As of September 30, 2024)
Watch: PRO TREK
Environmental features
- Contains at least 70% biomass plastics
(by total weight of plastics) - Solar-powered
FY2024
Watch: PRO TREK
Environmental features
- Contains at least 70% biomass plastics
(by total weight of plastics) - Solar-powered
Label printer
Environmental features
- Energy consumption during use reduced by 63%
(compared to Casio’s KL-V460 model)
FY2023
FY2022
Embedded projection module
Environmental features
- Light flux of 15.4 lm/w
- Does not use a mercury light source
- Product size (volume) reduced by 38% (compared to Casio XJ-A132 model)
- Product size (weight) reduced by 35% (compared to Casio XJ-A132 model)
- Transport efficiency increased by 115% by reducing packaging (compared to Casio XJ-A132 model)
- Package plastic reduced by 26% (compared to Casio XJ-A132 model)
Refill tape cartridge for label printer
Refill tape cartridge for EC-K10 (Lateco) XB-6WE and others
Environmental features
- Reduced plastic waste from cartridge disposal by using a tape refill method
- Awarded Eco Mark Award 2021 Best Product
FY2021
Smart Style Projector
Environmental features
- Light flux of 16.6 lm/w
- Does not use a mercury light source
- Product size (volume) reduced by 38% (compared to Casio’s XJ-A132 model)
- Product size (weight) reduced by 30% (compared to Casio’s XJ-A132 model)
- Transport efficiency increased by 115% by reducing packaging (compared to Casio’s XJ-A132 model)
- Package plastic reduced by 26% (compared to Casio XJ-A132 model)
Scientific calculator
Environmental features
- Energy consumption during use reduced by 50%
- Product size (volume) reduced by 23%
- Transport efficiency increased by 93% by reducing packaging
(compared to Casio’s GRAPH75+E-L-EH model)
FY2020
Data projector
Environmental features
- Light flux of 14.8 lm/w
- Does not use a mercury light source
Data projector
Environmental features
- Light flux of 13.2 lm/w
- Does not use a mercury light source
FY2017
Calculator
Environmental features
- Contains at least 70% recycled plastic (percentage of gross weight of plastic)
Casio Green Star Products
See some products that were certified as Casio Green Star Products (photos show product examples).
Scientific Calculator
Environmental features
- Transport efficiency increased by 86% by reducing packaging
(compared to Casio FX-570SPXII model) - Package plastic reduced by 52% by changing packaging from blister packaging to a paper box
(compared to Casio FX-570SPXII model)
Label printer
Environmental features
- Blank space at the beginning and end of the tape reduced by 76% compared to the conventional model (compared to Casio KL-G2 model)
- Reduced plastic waste from cartridge disposal by using a tape refill method
Electronic musical instrument
Environmental features
- Product size (volume) reduced by 67% (compared to Casio WK-500 model)
- Product size (weight) reduced by 32% (compared to Casio WK-500 model)
- Loading efficiency increased by 58% in a 40 feet container (compared to Casio WK-500 model)
- Energy consumption during use reduced by 44% (compared to Casio WK-500 model)
- Reduced plastic packaging by 23% (compared to Casio WK-500 model)
Handheld terminal
Environmental features
- Energy consumption during use reduced by 31% (compared to Casio DT-X400 model)
Targets and Performance
Casio has set a target for Casio Green Star Products and Casio Super Green Star Products to account for 90% of sales by fiscal 2026. Casio has also set target figures for each fiscal year and is verifying the status of achievement.
Evaluation ◎: All targets met, ○ : Most targets met, △ : Remaining issues outweigh results, × : No progress made
| Medium and long-term targets | FY2024 Target | FY2024 Performance | Evaluation | FY2025 Targets |
|---|---|---|---|---|
| Increase Casio Green Star Products’ share of sales to 90% by fiscal 2026 | Raise the Casio Green Star Products’ share of sales at 80% or more | Casio Green Star Product’ share of sales: 71.6% | 〇 | Raise the Casio Green Star Products’ share of sales at 80% or more |
Initiatives in Product Materials
PRO TREK/G-SHOCK using environment friendly biomass plastic
PRO TREK/G-SHOCK series using biomass plastic parts launched in 2022
Packaging materials using recycled paper as main raw material
Initiatives in Calculator Product Packaging
Casio is reducing the use of plastic packaging by introducing paper packaging in calculator products line.
Following the introduction of paper packaging in some emerging markets of ASEAN, where paper packaging was already being used, the introduction of paper packaging began in Europe in 2020, North America and China in 2022, and full-scale introduction into Japan started in June 2023.
In contrast to conventional plastic packaging, which allows consumers to see the product from the outside, paper packaging does not allow the product to be seen. Casio has taken this into consideration in packaging design by, for instance, including a picture of the product and printing the product name and category in large lettering so that users will avoid misidentifying it. Casio has also given consideration to efficiency of transport by making the packaging as compact as possible.
Previous package
Transparent plastic package showing the product
New package
Paper package with the picture faithfully reproducing the product design
Initiatives in Watch Product Packaging
Watch Product Packaging Initiatives
For watch products, Casio is working to change the product packaging for each product group to packaging made primarily of recycled paper or recycled plastic.
Initiatives in Casio Collection (General Watches)
Starting in 2021 Casio switched to packaging that uses recycled paper as a raw material and decreased the amount of plastic used by 82% compared to conventional packaging (used by Casio).
Paper packaging
Initiatives in PRO TREK series
In addition to adopting packaging made from recycled paper, Casio uses inks made from plant-based raw materials which release fewer volatile organic compounds than conventional petroleum solvent-based inks.
Initiatives in MY G-SHOCK
Each MY G-SHOCK, which allows customers to build their own custom watch by selecting the components, is cradled inside a special pulp-molded case packaged in a plastic-free exterior paper box.
Initiatives in G-SHOCK 40th Anniversary Model “Adventurer’s Stone” Series
This 40th Anniversary G-SHOCK model, and the mineral-inspired series to which it belongs, use pulp-molded paper packaging. Casio also uses vegetable oil inks for the printing on the outer box.
Initiatives in G-SHOCK FROGMAN 30th Anniversary Model
This model is not only made with biomass resin components, but also comes in special packaging made from laminated paper board.
Initiatives in G-SHOCK 40th Anniversary Edition “Flare Red”
The 40th Anniversary Edition “Flare Red MTG-B 3000 FR / GWG-2040 FR” G-SHOCK watches are packaged in an inner box made from 100% recycled plastic. The outer box is made of recycled paper and printed on with plant-based inks which release fewer volatile organic compounds than conventional petroleum solvent-based inks.
Initiatives Related to Product Usage
Each watch model supports Casio’s original solar power system that reduces battery usage.
Tough Solar
This original Casio solar-charging system employs solar panels that convert light even from fluorescent lamps and other sources, combined with an internal rechargeable battery. It generates ample power for smooth operation of power-hungry functions, from measurements to radio wave reception, Bluetooth® connectivity, lights, and alarms. Also includes a Power-Saving function that automatically engages when the watch is left for a certain period in a dark location.
Solar-Assisted Charging
Use USB charging for training functions such as GPS tracking and heart rate monitor, as well as smart functions such as notifications and step tracker. Time display is powered solely by solar charging, even when battery runs low.
Solar Charging
Time display is powered solely by solar charging, even when the battery runs low.
USB Charging
For training functions and smart functions, use a USB cable for charging.
Solar Charging System
Converts light from fluorescent lamps and other sources with a solar-charging system that reduces the need for regular battery replacement.
