Living in Harmony with Nature

Contributing Through Casio’s Business to Social Issues Related to Biodiversity

Preserving Biodiversity through Collaboration with Environmental Protection Groups

Casio has developed many brands of watches such as G-SHOCK, Baby-G, and PROTREK.

Through these brands, the company provides functions, performance, and designs suited to the many and diverse activities and situations in which people use them. Many of those envisioned situations are based on rich natural environments (a wide range of ecosystems from the land to the oceans). Casio believes that it is its responsibility as a manufacturer to contribute to the protection of those natural environments.

Aiming to leverage Casio’s business to make a contribution to social issues related to biodiversity, Casio supports environmental protection groups and others through such means as sales of collaboration models.

G-SHOCK and BABY-G Collaboration Models for the “Love the Sea and the Earth” Project

Based on a theme of “Love the Sea and the Earth,” the G-SHOCK and BABY-G brands support the activities of environmental protection groups such as the International Cetacean Education Research Centre (ICERC Japan), Aqua Planet, Earthwatch Japan, and Wildlife Promising, with collaboration models that promote these groups.

In its collaboration with Aqua Planet, Casio acted as an official supporter of the International Year of the Reef, promoted by Japan’s Ministry of the Environment, in 2018.

Casio’s support of ICERC Japan, which began with the dolphin and whale models in 1994, reached its 25th year in 2019.

“Image:Love The Sea And The Earth” logo
“Love The Sea And The Earth” logo
Photo:ICERC Japan: Models commemorating 25 years of collaboration
Photo:ICERC Japan: Models commemorating 25 years of collaboration
Photo:ICERC Japan: Models commemorating 25 years of collaboration
Photo:ICERC Japan: Models commemorating 25 years of collaboration
ICERC Japan: Models commemorating 25 years of collaboration

Photo:Aqua Planet collaboration model
Aqua Planet collaboration model
Photo:WILDLIFE PROMISING collaboration models
WILDLIFE PROMISING collaboration models
Photo:Earthwatch Japan collaboration model
Earthwatch Japan collaboration model

Official Supporter of the International Year of the Reef 2018

The International Coral Reef Initiative, which is a framework for international cooperation in the preservation of coral reefs and related ecosystems, designated 2018 as the third International Year of the Reef (IYOR). In response, Japan’s Ministry of the Environment, in collaboration with diverse actors, carried out activities in Japan in the name of IYOR 2018. The slogan for those activities was: “Connect, Spread, and Support Each Other.”

Casio is supporting the preservation of coral reefs through its BABY-G collaboration model with Aqua Planet. Meanwhile, Yamagata Casio’s underwater transceiver product, Logosease, also contributes to coral reef preservation activities. In this way, Casio acted as an official supporter, keeping in mind contribution within a multi-stakeholder partnership, as expressed by the slogan.

Official Supporter of the International Year of the Reef 2018

Casio Coral Field

In 2018, Casio began providing support for Aqua Planet, an NPO that preserves coral, which is chaired by actress Ritsuko Tanaka. In January 2018, the Casio coral field was established in the seas of Ishigaki, Okinawa Prefecture, and 200 coral “seedlings” were planted with the objective for them to reproduce in three years’ time.

The Casio coral field lies to the south of Ishigakijima island, Okinawa Prefecture in shallow seas about 4 meters deep at high tide. The coral coexists with a phytoplankton called zooxanthella, and coral seedlings from more than seven resilient varieties, including Acropora Copiosa Nemenzo in the genus Acropora of the family Acroporidae, were planted.

These coral seedlings were ones that had been newly collected with permission and divided seedlings cultivated in other coral fields.

Photo:Aqua Planet collaboration mode
Aqua Planet collaboration mode
Photo:Casio Coral Field
Casio Coral Field

Contributing to Coral Reef Conservation Activities with Logosease

On October 14, 2018, WWF Japan’s Coral Reef Conservation and Research Centre organized the First Kikaijima Reef Check on the island of Kikaijima in Kagoshima Prefecture, Japan. As part of its activities as an official supporter of the International Year of the Reef appointed by the Ministry of the Environment, Yamagata Casio cooperated by providing Logosease as equipment to be used during the reef check.

Reef Check is a coral reef monitoring program conducted on a volunteer basis using an internationally uniform technique to investigate the soundness of coral reefs worldwide. The purpose is to reduce the human impact on coral reefs by recording the condition of fish and other creatures living on coral reefs as well as the condition of the seafloor to assess the health of coral reefs and raise awareness about their protection.

Photo:underwater transceiver , Logosease
underwater transceiver , Logosease
Photo:underwater transceiver , Logosease

The coral coverage at the reef check point was 51.25%, with a lot of massive coral, especially a species called hamasango, in the family Poritidae, being seen. Some 10 years ago, a variety called Araki hamasango was discovered to be 432 years old based on a core sample taken by The University of Tokyo. That coral was confirmed to be alive during this reef check and, at over 440 years old, is the oldest hamasango in Japan.

Yonemori Diving Service, which provided photos from the reef check, commented: “At first, it was hard to talk and hear with the Logosease, but we got used to them soon enough and then it became easy to hear and talk. Especially on a dive involving work, such as a reef check or a class, Logosease is really useful and, moreover, it allows us to communicate with the ship. It is a wonderful product.”

In March 2019, the final debriefing session for the International Year of the Reef was held in Tokyo. Many companies and organizations that took part as official supporters, as well as groups of young people—high school and university students—reported on the coral reef conservation activities that they took during the year and received certificates of appreciation from the Minister of the Environment. While activities conducted under the name International Year of the Reef came to an end with the close of 2018, Casio will continue to support coral reef conservation.

Photo:Presenting at the final debrief of official supporters of the International Year of the Reef and receiving a certificate of appreciation
Photo:Presenting at the final debrief of official supporters of the International Year of the Reef and receiving a certificate of appreciation
March 2019: Presenting at the final debrief of official supporters of the International Year of the Reef and receiving a certificate of appreciation

Photo:Representatives of the companies and organizations that were official supporters
Representatives of the companies and organizations that were official supporters
Image:Certificate of appreciation from the Minister of the Environment
Certificate of appreciation from the Minister of the Environment

PRO TREK Collaboration Model with The Nature Conservation Society of Japan (NACS-J)

In 2018, Casio began providing support for The Nature Conservation Society of Japan (NACS-J) through its outdoor watch brand PRO TREK.

As the first move, in 2018, the company released a collaboration model with the motif of a golden eagle (listed as an endangered species (IB) in the Ministry of the Environment’s Red Data Book 2019), for which NACS-J is conducting preservation activities in Akatani no Mori, Minakami-machi in Gunma Prefecture and Minami Sanriku-cho in Miyagi Prefecture. As the second move, Casio released a collaboration model with the motif of the Shijimiaeoides divina, an endangered butterfly found only in Japan (listed as an endangered species (IA) in the Ministry of the Environment’s Red Data Book 2019).

Photo:PRO TREK Collaboration Model
Photo:PRO TREK Collaboration Model

Participating in NACS-J Studies

Prompted by the start of support with the launch of The Nature Conservation Society of Japan golden eagle-themed collaboration model, Casio employees began to participate in actual protection activities. In a study conducted by NACS-J in Nagano Prefecture in May 2018, participants recorded the number of shoots on Sophora flavescens (a larval food plant) and how many eggs had been laid on each shoot. Although it is simple and unexciting work, the data obtained through the study forms the scientific basis for how far apart the Sophora flavescens can be planted. By participating in this study, Casio employees could get a feel for the kind of collaboration that is possible for them in the future to help protect the Shijimiaeoides divina.

Casio also collaborated in the Shijimiaeoides Divina Summit that NACS-J held in Tokyo in March 2019. People who are engaged in protection activities in their respective hometowns in Nagano and Kumamoto prefectures, where the two remaining habitats in Japan are located, interacted for the first time at the summit. It was also explained that promoting the pasturing of red cows as a livestock business in the Aso area protects the habitat of the Shijimiaeoides divina. By participating in this event, Casio could learn that consumption of red cow as a food, which seems unrelated, can contribute to protection of the Shijimiaeoides divina.

Photo:Counting Shijimiaeoides divina eggs laid on shoots of the larval food plant Sophora flavescens
Counting Shijimiaeoides divina eggs laid on shoots of the larval food plant Sophora flavescens
Photo:Shijimiaeoides divina eggs
Shijimiaeoides divina eggs
Photo:Shijimiaeoides divina
Shijimiaeoides divina
Photo:Shijimiaeoides Divina Summit
Shijimiaeoides Divina Summit