Living in Harmony with Nature

Collaboration with Stakeholders

Preserving Biodiversity through Collaboration with Environmental Protection Groups

Casio Computer Co., Ltd. has developed many brands of watches. In addition to offering the value of enjoying time in nature in diverse usage situations by providing a wide range of functions and designs, the company engages in biodiversity preservation activities in collaboration with environmental protection groups with the aim of protecting a wide range of ecosystems from the land to the oceans.

G-SHOCK and BABY-G Collaboration Models with the International Cetacean Education Research Centre (ICERC Japan) and Earthwatch Japan

Based on a theme of “Love the Sea and the Earth,” the G-SHOCK and BABY-G brands support the activities of two environmental protection groups, the International Cetacean Education Research Centre (ICERC Japan) and Earthwatch Japan, with collaboration models that promote these groups.

Image: ICERC Japan collaboration model
ICERC Japan collaboration model
Image: Earthwatch Japan collaboration model
Earthwatch Japan collaboration model

BABY-G Collaboration Model with International Year of the Reef (IYOR) and Aqua Planet

In 2018, the third International Year of the Reef (IYPR), Casio Computer became an official supporter of IYOR with the objective of protecting the bounty and beauty of the seas.

In 2018, a new BABY-G collaboration model for Aqua Planet was released to support reef conservation activities.

Image: Aqua Planet collaboration model
Aqua Planet collaboration model
Photo: Presenting Casio initiatives at an IYOR official supporters’ meeting
Presenting Casio initiatives at an IYOR official supporters’ meeting
Image: Official supporter letter of appointment
Official supporter letter of appointment

PRO TREK Collaboration Model with The Nature Conservation Society of Japan (NACS-J)

In 2018, PRO TREK began providing support for The Nature Conservation Society of Japan (NACS-J), which engages in ongoing activities to study, protect and utilize nature all around Japan.

PRO TREK also released a collaboration model with the motif of a golden eagle, an endangered species for which preservation activities are being conducted in Akatani no Mori, Minakami-machi in Gunma Prefecture and Minami Sanriku-cho in Miyagi Prefecture.

Photo: The Nature Conservation Society of Japan collaboration model
The Nature Conservation Society of Japan collaboration model

Participating in The Nature Conservation Society of Japan studies

Prompted by the launch of The Nature Conservation Society of Japan collaboration model, members of Casio’s Sustainability Promotion Department participated in study and protection activities for the Shijimiaeoides divina, an endangered species, planned by The Nature Conservation Society of Japan in Nagano Prefecture in May 2018. The study recorded the number of shoots on Sophora flavescens (a larval food plant) and how many eggs had been laid on each shoot.

Although it is simple and unexciting work, the data obtained through the study forms the scientific basis for how far apart the Sophora flavescens can be planted and will be useful for the protection of the Shijimiaeoides divina in the future.

Photo: Counting Shijimiaeoides divina eggs
Counting Shijimiaeoides divina eggs
Photo: Shijimiaeoides divina eggs
Shijimiaeoides divina eggs
Photo: Shijimiaeoides divina
Shijimiaeoides divina