Since fiscal 2017, Casio has been conducting target management for the percentage of paper from certified forests used for product catalogues. Until now, this has been done for product catalogs for the Japanese market that were ordered by the advertising department, to ensure that the actual situation could be monitored. Since then, however, orders have been diversifying. Accordingly, starting in fiscal 2023, Casio will expand the scope to include product catalogs for the Japanese market ordered by sales departments for all items sold in Japan from general printing companies. The percentage of paper from certified forests used will be recalculated in line with this expansion of the scope, which will result in a temporary decrease in the current percentage used.
One of the challenges in implementing target management under the new scope is how to assess the importance and priority of paper use as a biodiversity conservation measure. This is partly due to the COVID-19 pandemic, which has changed the purchasing behavior of users and tended to reduce the need for paper product catalogs. In addition, the 15th Conference of the Parties to the Convention on Biological Diversity (CBD/COP15), which has been repeatedly postponed due to COVID-19, is raising more important issues and points of focus as discussed at the preparatory and other meetings. Casio will continue to review its medium- and long-term targets, including what measures to prioritize in its efforts to promote “Living in Harmony with Nature.”