Using Sustainable Paper
Nowadays, a variety of raw materials are used to make paper, but generally, widely available paper products are made from wood. Depending on the kind of forest from which that wood was cut, there might be adverse effects on biodiversity, such as the destruction of forests with a high conservation value as the habitat for precious wildlife, or cases that infringe on the rights of indigenous peoples.
Focusing on indirect impacts on biodiversity within the supply chain, Casio established a Paper Procurement Policy in June 2015. Based on this policy, Casio is especially committed to refraining from using paper products that come from paper manufacturers that are suspected of destruction of any forest with high conservation value or of involvement in raw material procurement that ignores the rights of indigenous peoples. Casio preferentially uses reliable certified paper to help increase the use of socially sustainable paper.
Participation in the Consortium for Sustainable Paper Use
In June 2014, Casio joined the Consortium for Sustainable Paper Use. Casio has been working hard as a dedicated member of the Consortium. The Consortium was established in November 2013 by five companies that are making progressive efforts related to their use of paper, the WWF Japan, and Response Ability, Inc, which promotes corporate sustainability. By enabling each member to promote uses of paper that are environmentally and socially responsible from their various perspectives, the Consortium hopes to expand the sustainable use of paper throughout the broader society.
The Casio Group Paper Procurement Policy, formulated in 2015, was also based on exchange of information with member companies and other such external input.
Details regarding the consortium can be found on the WWF Japan website below.
To make sure that it does not use paper products that are especially problematic, Casio periodically confirms that its suppliers do not use paper products from paper manufacturers that have been identified as dubious based on an independent investigation conducted by an international NGO related to the protection of wildlife. If it turns out, based on the confirmation results, that a product comes from one of the papermakers in question, Casio switches to products from a different paper manufacturer. By continuing such confirmation and switching of paper products, Casio exercises its indirect influence on the supply chain in an effort to minimize its indirect negative effects on biodiversity.
Promoting Use of Certified Paper
Since fiscal 2017, Casio has established targets for the percentage of FSC®-certified paper used for product catalogues and has been working hard to increase the percentage used based on environmental management systems.
In fiscal 2018, Casio used 65% certified paper for product catalogues, exceeding the target of 40%. In fiscal 2019, the numerical target was to maintain at least the same level as in the previous fiscal year. The result was 81.9%, exceeding the target of 65%. This was attributable to an increase in the FSC®-certified paper lineup as well as the influence that the company’s working group for promoting use of certified paper had on procurement choices by its internal advertising division.