Living in Harmony with Nature | CASIO

Living in Harmony with Nature


Approach and Policy

│Social Issues

The deterioration of biodiversity on a global scale has been a concern for some time in international discussions, but the international consensus today is that almost none of the Aichi Biodiversity Targets, which were established to address the problem, have been achieved.

Global Biodiversity Outlook 5

The role that companies play in stopping that kind of deterioration of biodiversity through SDG initiatives is promising, but the impacts a company’s business activities have on biodiversity vary by industry type and business conditions. The creation of the TNFD is being championed because it provides a framework that appropriately assesses and discloses impacts on biodiversity according to each company’s business characteristics.

Task Force for Nature-related Financial Disclosures (TNFD)

Behind the progressive deterioration of biodiversity is the difficulty of providing a simple explanation of the concept of biodiversity. Furthermore, the majority of people live in urban areas, and despite benefitting from ecosystems such as water, air, and food on a daily basis, they live far from the places where that decline is advancing. As a result, they have a hard time understanding it as an immediate problem (this phenomenon is called “telecoupling”).

When choosing behaviors in business activities and various day-to-day settings, it must become second nature to consider the impacts on biodiversity that those behaviors will have on distant places. In other words, biodiversity must be “mainstreamed.”

│Importance for the Casio Group

Manufacturing of Casio products consists mainly of assembling the final products. The Casio Group does not operate businesses in the raw materials and component devices that are used in its products. For this reason, operations in the Group’s plants and other sites have very few direct impacts on biodiversity. We cannot deny, however, that direct impacts on biodiversity could take place in the supply chain from which Casio procures raw materials and devices. If biodiversity-associated issues within the supply chain were to occur, they would represent a risk that could interfere with Casio’s business by making it difficult to procure raw materials and devices.

Furthermore, if ocean plastic pollution, which has received increasing attention in recent years, were to see no prospect for a solution and worsen, or if the bioaccumulation of hazardous substances, for example, were to be verified, it would increase the likelihood of tighter regulations on the plastics used in product bodies and packaging. That would likely make it difficult to keep using plastic materials as before, creating a risk that Casio would have to address.

Meanwhile, Casio sells the G-SHOCK and Baby-G watch brands, which stand up to use in harsh natural environments, as well as the PROTREK watch brand, which is equipped with sensors that are useful in outdoor activities. In the G-SHOCK and Baby-G lineup, Casio came out with Dolphin & Whale models, made since 1994 in collaboration with International Cetacean Education Research Centre (ICERC) Japan, with a view toward environmental protection. Casio’s collaboration with ICERC Japan reached the milestone of 26 years in 2020. Under the PROTREK brand, Casio has continued to collaborate with The Nature Conservation Society of Japan (NACS-J) since 2018 and released a Golden Eagle model, a sea turtle model, an Oze model, and a model dedicated to Shijimiaeoides divinus, which is an endangered butterfly found only in Japan. Through this collaboration, Casio has started to support efforts to protect these endangered species.
These activities involve contributions made by providing products, Casio’s main business, to help raise mainstream awareness of the social challenge of biodiversity. They can also help to strengthen Casio watch brands.

│Targets and Action Plan

In March 2011, Casio formulated the Casio Group Biodiversity Guidelines, under which it carries out various activities. Given that Casio operations have little direct impact on biodiversity, due to the characteristics of its business, the company has implemented the Paper Procurement Policy since June 2015, as one way to focus on its indirect impact in the supply chain.

However, the COVID-19 pandemic, seen as a disease transmissible between humans and animals, is also an issue of biodiversity. In addition, the post-Aichi Biodiversity Targets are scheduled to be determined at the 15th meeting of the Conference of the Parties to the Convention on Biological Diversity (CBD) (COP 15) in 2021. In this way, international trends are undergoing significant and unforeseen changes. With a firm grasp of these international trends, Casio will reassess its medium- and long-term policies and targets through 2022.

Casio Group Biodiversity Guidelines

Basic Policy

The Casio Group recognizes that its existence and business activities depend on the benefits afforded by biodiversity, and that these activities also have an impact on biodiversity. Casio emphasizes biodiversity preservation activities as well as efforts to fight climate change. By including biodiversity preservation in environmental management and creating a system for implementation, the Casio Group is working to build a more sustainable world.

Specific Initiatives

1. Business Activities:
Casio will help to build a more sustainable world by creating and providing products and services that encourage consumers to care more about the environment. This will be done by learning from nature and developing technologies that utilize this wisdom.

  • Facilitating a paperless society
  • Contributing to resource saving by developing original technology
  • Developing products with care for nature

2.Impact Assessment:
Casio will survey and analyze its impact on biodiversity through activities including R&D, design, procurement, manufacturing, logistics, sales, product use, disposal, and recycling, and at its office and plant locations. It will establish improvement measures and implement them starting with areas of highest environmental impact and benefit.

  • Actively taking initiatives for proper procurement of parts (leather, wood, paper, etc.) and materials (mineral resources, etc.) that depend on ecosystem services.
  • Conducting questionnaire surveys across the supply chain in order to check ecosystem protection efforts for parts and materials that make up products.
  • Establishing impact assessment methods (checklists and indices) for the Casio Group

3. Information Disclosure:
Casio will strive to improve social awareness of biodiversity, by actively disclosing the results of its environmental activities.

4. Community Involvement:
Casio will actively support activities that contribute to biodiversity preservation by NPOs and NGOs, government agencies, and local citizens.

5. Full Employee Participation:
Casio is aiming for activities that involve the participation of all employees, by increasing understanding of biodiversity preservation, and training employees to act on their own initiative.

Casio Group Paper Procurement Policy

Purpose: To preserve biodiversity by protecting and sustainably using the forest resources which provide the raw material for paper.

Scope: All paper products procured by the Casio Group worldwide

Policy: Casio will procure paper for use in its business activities according to the following standards:

  1. Paper must be made from trees harvested in accordance with the laws and regulations governing the logging area concerned.
  2. Products must not come from companies that are destroying any forest with high conservation value or that are a source of serious environmental or social issues.
  3. Priority must be given to reliable certified paper or recycled paper.

Target and Performance

Evaluation ◎: All targets met ○ : Most targets met △ : Remaining issues outweigh results × : No progress made

Theme Medium and long-term targets FY2021 Targets FY2021 Performance Evaluation FY2022 Targets
Living in harmony with nature Increase the use of sustainable paper to 100% by FY2031。 Ensure that 80% of product catalog paper used in Japan is paper from certified forests 74.0% Ensure that 80% of product catalog paper used in Japan is paper from certified forests
Re-examine medium and long-term targets, including the definition of sustainable paper Collected and analyzed world trends Continue to re-examine medium and long-term targets, including the definition of sustainable paper

Regarding fiscal 2021 circumstances related to medium- and long-term targets, user needs for types of product catalogs that are distributed for free at stores and other locations have greatly changed due to the COVID-19 pandemic. Numerical values continue to be calculated, but the actual contents of the medium- and long-term targets will be reevaluated.


In 2015, Casio identified three environmentally material issues. To address one of these, “Living in harmony with nature,” the third material issue, Casio established the “M3 committee,” which is an objective of the ISO 14001 environmental management system, in 2017. The M3 committee is driving Casio’s adoption of paper from certified forests for product catalogues used in Japan. It conducted a biodiversity survey of Casio’s main business sites in Japan, leading to the discovery of rare plants already growing on the company’s property, species found on the Red Lists published by Japan’s Ministry of the Environment. To promote the mainstreaming of biodiversity from within the company, the M3 committee carry out conservation activities emphasized employee volunteerism such as protection teams for these rare plants and the Casio Forest.
With growing public expectations for Casio to take the lead on social issues through its business activities, Casio will strive to further link its efforts for mainstreaming biodiversity to the core operations of its business divisions, and continue to carry out initiatives that promote grassroots volunteerism among employees.

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